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Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

FUNDRAISING

  • How To Write An Annual Fundraising Appeal Letter Writing an annual fundraising appeal letter can be a daunting task. Follow these tips from Tom Ahern to ensure that your letter is as effective as possible. By Steven Shattuck
  • 4 tips to boost online actions with direct mail Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. But it’s rarely connected to their online counterpart. Here are four ways to integrate the two. By John Haydon
  • Reward Planned Givers The Nature Conservancy celebrates the 20th anniversary of its Legacy Club this year (people who have included The Nature Conservancy in their wills). A perk of belonging are special trips for its members to the beautiful places the Conservancy works so hard to preserve. By Joanne Fritz
  • How to Ask for a Major Gift: Who, Where, and What Before you know it, it will be the end of the year, so you need to ask sooner, not later. By Amy Eisenstein

MARKETING / COMMUNICATIONS

LEADERSHIP

  • Demonstrating Non-profit Success and The Overhead Myth Here’s a look at the “Overhead Myth” and calls for new ways of thinking about and measuring non-profit and charity success. By Lori Halley
  • Pro Bono Is a Two-Way Street Nonprofit managers who have experience working with pro bono consultants are likely to agree with these four principles for a successful engagement identified by Elizabeth Linzer of Catchafire. By Eileen Cunniffe
  • Does Your Organization Really Support Fundraising? Take This Simple Quiz Many organizations pay lip service to supporting their fundraising team, but end up failing miserably. Your board, your executive director, and your program and admin staff can undercut fundraising efforts easily. And in many organizations it’s happening all the time. By Gail Perry
  • Impact vs. Overhead Talk to almost any donor about what’s important when they give, and the answer will be impact, change and positive outcomes. There are any number of ways that charity’s outcomes can be shown. By Andrew Watt

NONPROFIT NEWS

  • Giving Back While at Work: 32 Percent of Workers Volunteer Through Company Programs | TheLedger.com  Corporate generosity — which can vary from financially supporting employees’ own initiatives to get involved to coordinating a company-level volunteering day — is increasing, said Jessica Rodell, an assistant professor of management at the University of Georgia’s Terry College of Business. By Gracie Bonds Staples
  • Delaware Public Benefit Corporation Signed Into Law Yesterday, Delaware Governor Jack Markell signed Senate Bill 47, creating a new corporate form called the public benefit corporation. It enables business leaders to consider public interest and societal impact in addition to profit when making business decisions.  By Michele Berger
  • Four Giving Trends Among Wealthy Donors In compiling our new paper, “Giving Behavior of 22 Wealthy Donors,” we put a series of questions to 22 donors. They average an annual philanthropic spend of $2.1 million, from personal wealth or endowments averaging $79 million. By Mary Glanville

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