[News] Do you have a donor journey mapped?

Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

FUNDRAISING

  • My Top 10 Year-End Fundraising Strategies for 2013 I hope you’ve begun some serious thinking about your year-end fundraising campaign. The stakes are high: let’s catapult you over your goal! By Gail Perry
  • Your heart is your best fundraising tool Pick up any book about fundraising, and it probably tells you that if you want to raise funds, you must engage donors’ emotions. Why, then, is so much fundraising so decidedly cerebral and unemotional? By Jeff Brooks
  • How many fundraising emails should you send a year? After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don’t send nearly enough standalone fundraising appeals. By Justin Perkins
  • Saying goodbye to a fundraising event They have their place in a well-rounded fundraising program. They can generate buzz about your organization, help you gain exposure to new audiences, and give you a break from other fundraising activities. But sometimes an event starts to lose its luster. And you have to stop doing it. By Sandy Rees
  • The hype over ‘donor journeys’ ‘Donor (or supporter) journeys’ is all the buzz in the nonprofit world, with prominent thinkers peddling the virtues of mapping out the donor experience. But as a fundraiser actually working on the front-line of income generation in a difficult financial climate, I’d like to add a critical voice to the discussion. By Sarah Clifton

MARKETING

  • 4 ways to supercharge your nonprofit images to connect with your supporters With so many things competing for people’s attention today, images and photos are a more important aspect of your communications toolbox than ever before. By Allyson Kapin
  • Facebook promotions just got easier for nonprofits! Facebook promotions used to be a weird thing. Nonprofits did them but technically, they risked Facebook deleting their page. Now according to Facebook’s blog you can run those promotions without fear! You’re now able to use likes and comments as votes and entries into contests. By Marc A. Pitman
  • The Engagement Pyramid for Email I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. WIIFM = What’s in it for me?   Are you focusing too much on the tip top without making sure you have the foundation in place? By Kivi Leroux Miller
  • 7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy While Facebook recently launched a huge free stock photo archive for use in Facebook ads, finding compelling, high quality images that are low cost or free for image overlays, blog post and other channels can be difficult. Here’s a round up of resources and advice. By Beth Kanter
  • How you should be posting content on Facebook Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it? By John Haydon

WHO TO WATCH

  • Copywriting Genius To say Jerry Huntsinger, who recently celebrated his 80th birthday, is a direct mail copywriting genius, is an understatement. It’s like saying Steve Jobs ‘tinkered with electronic gadgets’. Roger and I have frequently pointed Agitator readers toward Jerry’s copywriting wisdom. By Tom Belford
  • 10 Amazing Nonprofit Websites The home pages in this slideshow are great nonprofit examples because they focus on getting their message across quickly and clearly, while offering clear paths for donations. By Caryn Stein
  • Ten Types of Innovation: The Discipline of Building Breakthroughs Several lessons will emerge from the Ten Types  — including how to use the framework as a way to identify opportunities, and how to use it to construct sophisticated, defensible innovations. By Larry Keeley, Helen Walters, Ryan Pikkel & Brian Quinn

LEADERSHIP / NONPROFIT NEWS

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