[News] Did You Jump to Email Too Soon?

The launch of a new book I contributed to, The Essential Fundraising Handbook for the Small Shop, is happening this month! We kicked it off a week ago with a an interview of Ted Hart’s radio show. Just in case you missed it, here’s a link: http://www.imakenews.com/p2pfundraising/

This book will provide you with the information you need to help grow and diversify your fundraising – especially if you work in a small shop. Over the next month we’ll be having some special launch activities – including a Q&A time with several of the authors on Tuesday February 18 at 1pm ET (90 minutes long). Go ahead and block that time on your calendar – I’ll be sending out an email soon with information on how to register for this free event.

Looking forward to sharing this with you!

Here’s my most liked quote of the week (based on the number of likes on my personal Facebook page):

Happiness is like a butterfly… always just beyond your grasp, but which, if you will sit down quietly, may alight upon you. – Nathaniel Hawthorne


Kirsten Recommends:

The Essential Fundraising Handbook for the Small Shop

-Are you raising money for a small shop?
-Overwhelmed by everything there is to know?
-Want to know shortcuts to get you to success faster?

You’re in the right place!

The Essential Fundraising Handbook for Small Nonprofits was written with you in mind. In it, eight fundraising professionals share their tips and knowledge to help you learn what you need to know.

When you order a copy between now and the end of February, you’ll get 20% off the cover price!


Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please share this with others who might benefit from the information. Thanks again for reading!

Awareness / Communications

  • How to Use Welcome Emails to Delight Your New Blog Subscribers You know how the associates in retail stores usually give you a friendly, “Hi! Let me know if I can help you with anything today” when you walk through the door. Shouldn’t you give your new subscribers a little greeting? @pamelump
  • Annual Reports | Agents of Good Two words that send eyeballs rolling, directors scurrying, donors yawning… I’ve talked to fundraisers who would rather shine the leather shoes of the world – twice! – than work on their annual report for their charity. I don’t blame them. @agentsofgood
  • Rethinking the Printed Newsletter: Did You Jump to Email Too Soon? Nonprofits have been rapidly kicking the print newsletter to the curb. However newsletters, especially paper ones, can be money makers… @JoanneFritz
  • 3 ways nonprofits should take advantage of video marketing Have some fun! Creating video content is one of the easiest ways a nonprofit organization can get noticed. Eighty-five percent of Internet users say they’ll watch videos online, and 39 percent say they’re more likely to share videos… @Socialbrite

Fundraising Planning / Retention

  • Unlock Your Retention Treasure Trove There’s no more important action a fundraiser can take than making sure the donor knows how important and wonderful he or she is. And quite frankly, there’s no communication vehicle as powerfully suited for this task than the simple, well-written, four-page paper newsletter. Not digital. @AgitatorEditors
  • Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year Consider this: Close to 75% of your new donors won’t come back after they give that first gift. Instead of building momentum, you have to start over year after year… @franswaa
  • Tips and Resources for Evaluating your Fundraising Efforts All month we have been stressing the importance of knowing where you are, tracking your outcomes and measuring your efforts for you know exactly how your fundraising is going and so you can stay on track to reaching your monthly and yearly fundraising goals… @SandyRees
  • Which Is Your Next Priority: Younger Donors or Boomers? “The best time to plant trees was 20 years ago. The next best time is NOW.” This bracing slap refers to the marketing of charitable bequests and other planned gifts. Had your organization made a serious effort 20 years ago… @BloomerangTech

Fundraising Tactics

  •  But You Are Free … Want to double your persuasion power? The Neuromarketing blog has the answer. In their post, Four Words That Double Persuasion, they report: “Want to double your success in persuading people to do as you ask? Four simple words… @AgitatorEditors
  • The real secret to great fundraising writing Zimmerman writes headlines. His job is to collected eyeballs, clicks, and links. He does that with headlines like: Mom Fined $140 Every Day Until She Circumcises Her Child. His job is a lot like yours and mine… @JeffBrooks
  • Strengthen Your Fundraising Appeal With the “MPI” Formula Here’s a very smart, efficient way to present your fundraising appeal. It forces you to be crystal clear about the three fundamental parts of any fundraising conversation… @GailPerryNC
  • Polar Plunge totals remains well ahead of 2013’s record pace: The number of participants committed to taking the jump into Kentucky Lake is also well ahead of this time last year as well. Miller reported that 255 participants are in hand now, about 60 ahead of last year’s number… @MurrayLedger

Online / Technology

Leadership / Other

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