Who better to take storytelling tips from than a former Pixar staffer? In Take Your Fundraising Pitch from Mediocre to Memorable with ...Oren Jacob shares his tips on developing great stories.

While this article is geared towards seeking business capital, the tips are easily translated to the nonprofit fundraising context. Here are the cliffnotes:

  • Great stories are practiced. Your story must be adaptable to different audiences and lengths, plus as a live performance, so it needs to appear spontaneous.
  • Great stories are structured. There must be a beginning, middle and end, but it also needs to flexible.
  • Great stories have context.
  • Great stories have inspiring protagonists. In other words, it's about people and relationships (sound familiar?).
  • Great stories are unexpected

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