I’m traveling this week so will have to keep this short. But I’d really like to have you join me – and a few of the other authors of The Essential Fundraising Handbook for Small Nonprofits – on the 18th to ask some questions and hear more about the book. Margaret Battistelli of Fundraising Success Magazine will be moderating the discussion.

You can register for the event on the book page: http://thenonprofitacademy.com/products/essential-fundraising-handbook/

Here’s my most liked quote of the week (based on the number of likes on my personal Facebook page):

You will be happier if you will give people a bit of your heart, rather than a piece of your mind. – Unknown

Kind regards,

Kirsten


Register for the Feb. 18th Launch Event!

On February 18th at 1pm ET we're launching The Essential Fundraising Handbook for Small Nonprofits with a 90-minute session with the authors. Margaret Battistelli of Fundraising Success Magazine will be moderating!

Written by a panel of consultants and experts with over 112 combined years of experience, The Essential Fundraising Handbook for Small Nonprofits walks nonprofit leaders and staff through the techniques and strategies that have guided some of the  most successful nonprofits (large and small). Using these successful principles, readers will get detailed case studies, worksheets, and strategies for almost every type of fundraising activity.

For more information on the book and to register for the event, please click here.

When you order a copy of the book between now and the end of February, you’ll get 20% off the cover price!


Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please share this with others who might benefit from the information. Thanks again for reading!

Awareness / Communications

  • In the Beginning: Nonprofit Founding Stories Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. Nonprofit Marketing: Getting Attention Blog
  • How to Break the Communication Barrier Between Marketers and Designers Sometimes, it seems like marketers and designers speak different languages. That's a worst case scenario, and perhaps a common one for you -- but it doesn't have to be that way. By rsprung@hubspot.com
  • Is Your Nonprofit Content URGENT? If creating compelling content can help you make the case for giving and hold the attention of supporters, exactly how do you come up with the best stuff for your nonprofit? Network for Good
  • Ways Nonprofits Can Save on Printing Printing is one of those expenditures that is a necessary evil, particularly for organizations that rely heavily on print marketing to recruit members to their cause. By Guest Author Mark Stokvis. Growing Your Donors
  • Overcoming The Noise When you think about the competition for those donor dollars your organization deserves, you probably think first about the other nonprofits active in your space. Curses are muttered. But that assumes a head-to-head competition By Tom Belford

Fundraising Planning / Retention

  • Spending Growth Comes from the Wealthy, Not the Middle Since the end of the recession in 2009, inflation-adjusted spending by the top 5% of U.S. earners has risen 17%, compared with just a 1% average rise for everyone else in the country, according to The New York Times. By Harvard Business Review/ The Daily Stat
  • What You Need To Start Planned Giving Your charity or nonprofit doesn’t need much to get started with planned giving, but you do need two critical ingredients. Here’s what I look for to decide whether Planned Giving is feasible at a charity. By Tony Martignetti
  • Apply this Winning Email Strategy from December 31st all Year Long Donors are kind to nonprofits in December, so it’s only fair we return the favor to them – all year long. @npENGAGE
  • 10 Things That Make Your Nonprofit "Giving-Worthy" Why would people be willing to give your nonprofit the money to do the work that you do? That's a question that Gayle Gifford asks in one of the chapters of The Essential Fundraising Handbook for Small Nonprofits. By Joanne Fritz
  • Building authentic relationships with donors For many, meeting with and talking to donors is out of their comfort zone. And building a relationship just so you can ask for money – well, that just feels downright wrong to some. Does this sound like you? By Sandy Rees

Fundraising Tactics

  • Keep your donors on board with excellent thank-you letters One of the main differences between good fundraisers and bad ones is the way they thank their donors. The really bad ones neglect this important part of fundraising. By Jeff Brooks
  • Working the Room: Getting the ‘Right’ People In my last post, I offered some practical tips on ensuring that your nonprofit events maximize donor, volunteer, and prospect relationships and help move them forward (and how to deal with challenges here). But much of this work can start even earlier:  at the invitation stage. By Beth Ann Locke
  • Four ways to show your donors some love Finding ways for your nonprofit to better communicate with your supporters will never go out of style—or be an activity you limit to one time of year. So while you may still be feeling the buzz of the new year, here are four activities you can dig into. @bigduck
  • Year-End Fundraising Examples and IdeasIn a still-sluggish economy, charities experimented with creative approaches to attracting donors during the 2013 year-end fundraising season. The Chronicle of Philanthropy
  • 3 Ways to Gear Up for Your Spring Fundraising Event As the days get longer, the time will come to return to a fundraising classic: the charity run/walk. The rising temperatures and New Year’s resolutions to get fit lend themselves perfectly to an active, outdoor event. @stayclassysd

Online / Technology

  • "They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter When you think of BuzzFeed, a few things probably come to mind. Cats. Memes. Quizzes that'll tell you which celebrity you're most like… You probably don't think of wildly successful email newsletters. @hubspot
  • Best Studies On How To Get More ReTweets It’s hard to believe that seven years after Twitter launched, organizations are still vying for any information they can find on how to get the most ReTweets out of a platform that was meant for social conversations. @care2frogloop
  • 4 Tools for Nonprofit Social Listening and Reputation Management Keeping track of everything that is being said about you online is difficult, given the myriad online channels available to users. Organizations who employ social listening strategies can identify and engage with new donors, manage their online reputation and get in front of crises as they happen. By Steven Shattuck of Bloomerang
  • How Are You Segmenting Your Email List? Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can segment in more meaningful ways given their programmatic goals. By Kivi Leroux Miller
  • Nurture Online Efforts with Offline Activities While today we tend to talk from inboxes and social media feeds, we still need the human touch to develop and grow relationships. By Jennifer Peters

Leadership / Other

  • Charitable Giving Got Biggest Boost In 2013 Since Recession Giving Tuesday, the online event that invites shoppers to give back after scoring deals on Black Friday and Cyber Monday, also had a significant impact on overall online giving. In its second year, donors gave 90 percent more to charity on Giving Tuesday and Blackbaud processed more than $19.2 million in donations. @HuffPostImpact
  • A Board’s Unrealistic Hopes Can Derail a CEO Succession Whether it’s the world’s largest technology company or a small manufacturer trying find its niche, just about every organization looking for a new chief executive faces the same problem: How do you find a leader who can both innovate and create a culture of disciplined execution? By Jeffrey Cohn with Harvard Business Review
  • Ethics: the First Step to Fundraising Success I have had the honor of serving on the Association Of Fundraising Professionals Ethics Committee over the past few years, alongside completely engaged committee members from all over the world. With every meeting, I become more convinced that any organization engaged in fundraising must keep ethics as a core value in order to gain and keep donor trust. @BloomerangTech

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