This is an exciting week! Later today there’s a free Q&A session with the authors of The Essential Fundraising Handbook for Small Nonprofits (you can register for the event on the book page: and Thursday John Frank will be teaching a webinar on stewardship for members of The Nonprofit Academy (see below for more information).

Hope you can make it to one – or both – of those events!

Here’s my most liked quote of the week (based on the number of likes on my personal Facebook page):

In order to receive and appreciate the good things in life, you must first give. - Norman Vincent Peale

Kirsten Recommends:

The Call of the Steward – Generosity to Your Cause – Webinar

Members’ Monthly Webinar with Dr. John R. Frank, CFRE, CCNL
Thursday, Feb. 20, 1:00 pm EST

This webinar will present how the steward is the key relationship in your development programs.  The call of the steward is a philosophy that moves the development efforts from just raising money, to assisting stewards in achieving their giving goals.

Connecting stewards to the causes they care about (YOUR cause) is the key for the future of all nonprofits. We must move from getting money FROM donors, to creating ways for stewards to respond to THEIR call of generosity.

The webinar will offer the philosophy behind a stewardship focused development effort, as well as give specific strategies for implementation.

Learn more and register now!

 Awareness / Communications

  • Three Free Tools to Boost Your Nonprofit Public Relations Unless you have a publicist, public relations strategies at small to medium nonprofits are often on the back burner. Here are some tools to help. @Socialbrite
  • What You Need to Know to Launch a Grassroots-led Campaigns Platform Suddenly, platforms that allow anyone to start a petition and run their own campaigns are everywhere. But many are also asking what it takes to successfully run a grassroots-led campaigns platform. What lessons can we learn … @NTENorg
  • Follow The Domain Formula For Donor Newsletters In the 1990s, a Seattle fundraising shop called the Domain Group took the garden-variety donor newsletter, stripped it down to its components, and began testing  to see if they could come up with something better. Domain eventually developed a formula that made a donor newsletter HIGHLY worth doing… @BloomerangTech
  • Add Value to Metrics Through Online Survey Tools Do you ever wonder what your donors are literally thinking? Which of your programs do they wish you focused more resources on? How well do they understand your mission? Surveys are a great way to gain insight… @stayclassysd
  • Content Marketing: The One Difference You Need to Know The more quality content you share with your list, the more quality relationships you develop. The more quality relations you develop, the more sales (or donations) you make… @writtenbysumer


What Others are Doing

Online / Technology

  • 6 Ways Nonprofits Can Use Instagram for Fundraising Over time through powerful visual storytelling a nonprofit can build a strong brand and grow their Instagram following, but without the ability to link to a donate page inside of Instagram, it’s difficult … @nonprofitsorgs
  • How to Create Nonprofit VIPs with Social Media Everybody wants to be a VIP. Take airlines for example. In May 1981, American Airlines launched the… @npENGAGE
  • The Facebook Fraud and What It Means for Nonprofits 2014 has been off to a good for Facebook so far. Last week, it was announced that founder Mark Zuckerberg was the top philanthropist in 2013, having donated almost $1 billion. However… @BloomerangTech
  • How to Do Keyword Research: A Beginner's Guide While Google's kept us on our toes with all those algorithm changes they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. @hubspot
  • 3 myths of email fundraising More and more people seem to think that fundraising can be done 100% online. They want help setting up a website and getting on social media. It's a digital version of the Field of Dreams Fundraising Myth. No one tool … @MarcAPitman

Leadership / Other

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