[Headlines] Are nonprofits missing the mark online?

I’m so excited to be launching a new book I contributed to. The Essential Fundraising Handbook for the Small Shop will provide you with the information you need to help grow and diversify your fundraising – especially if you work in a small shop.

Over the next month we’ll be having some special launch activities – including a Q&A time with several of the authors on Tuesday February 18 at 1pm ET (90 minutes long). Go ahead and block that time on your calendar – I’ll be sending out an email soon with information on how to register for this free event.

Looking forward to sharing this with you!

Here’s my most liked quote of the week (based on the number of likes on my personal Facebook page):

Give to every other human being every right that you claim for yourself. - Thomas Paine

Kind regards,

Kirsten Recommends:

The Essential Fundraising Handbook for the Small Shop

-Are you raising money for a small shop?
-Overwhelmed by everything there is to know?
-Want to know shortcuts to get you to success faster?

You’re in the right place!

The Essential Fundraising Handbook for Small Nonprofits was written with you in mind. In it, eight fundraising professionals share their tips and knowledge to help you learn what you need to know.

When you order a copy between now and the end of February, you’ll get 20% off the cover price!

Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please share this with others who might benefit from the information. Thanks again for reading!

Awareness / Communications

  •  Share, Use, Remix: An Overview of Creative Commons Copyright laws can be confusing and so mired in legalese that they're almost incomprehensible. Creative Commons has tried to make copyright law easier to understand and allow content creators to share what they've created, and to allow other people to use the content… @NTENorg
  • 7 Ways to Integrate Stories Into Your Nonprofit's Donor Stewardship Strategy Donor retention is an ongoing conversation in our sector, and any time it comes up, people start to panic. We all know that we have donor-retention troubles. But what are we actually changing... @npEngage
  • Tired Of Your Nonprofit’s Story? Good! Fundraising happens after you get bored. Unfortunately, we tend to get bored with our message/look/brand/logo/wording long before our donors do. And we should…  @marcapitman
  • 6 Essential Components of Top-Notch Nonprofit Blogs One of the most effective ways to tell the story of your nonprofit, its constituents and staff members is through a blog. There are a few key aspects of a nonprofit blog that make the great stand out from the average... @HubSpot
  • Different Approaches to Nonprofit Video A myth persists that nonprofits need the standard fundraising video or the basic call-to-action video to be successful. But I would argue there are a variety of ways in which you can share your story. @marthadodge

Fundraising Planning / Retention

  • How To Use Data to Identify Your Best Prospective Donors Financial firms may be quick to offer the disclaimer that past performance is no indicator of future performance. In the fundraising world, the opposite is true: past performance strongly correlates with future performance. Based on $5 billion in giving to 400 nonprofit organizations, the five factors that most accurately predict future giving are… Bill Tedesco  for @BloomerangTech
  • Get More from Your Donor Database Your database tools have the potential to dramatically increase marketing and fundraising results if you use them right. Things like segmentation, serving customization content and personalization... @NancySchwartz
  • 6 Steps You Can Take Today to Improve Your Donor Retention We all know that donor retention is where the easy money is for you, your team, and your organization in 2014. It’s the key to sustainable fundraising. What can we do to keep our donors giving… @GailPerryNC
  • Putting it all together … Evaluation to Planning to Execution We are hearing some great feedback from those of you who have downloaded the evaluation worksheets. So you have filled out the worksheets and have your numbers. Now what? Where there any surprises?... First let’s look at the big picture… @SandyRees
  • Who Better To Talk To? If you are seriously interested in arresting your nonprofit’s declining retention rate, there are several approaches you can take — tactical improvements, improving customer service, telling a more compelling story. To determine which are to work on first, who better to talk to than… @AgitatorEditors

Fundraising Tactics

  • Do you have the most depressing job in the world? The people in our industry I feel the most sorry for are the fundraisers who think donors hate fundraising. They have a working assumption that fundraising is annoying, and that giving is painful. Fundraisers who make that assumption make a lot of errors… @JeffBrooks
  • Infographic: 6 Sure-Fire Steps to Raise More With Your Special Events This infographic offers six steps to raise more money with special events: 1. Ask key questions. 2. Define measurable goals. 3. Set a budget. 4. Design a dynamic... @EventJournal
  • How to organize a charity auction: Part 2 (Auction Chair tools) One 2014 Auction Chair has notecards labeled with different auction subjects. This card was “Setup / Decoration.” During our meeting, she would list all the tasks related to that topic on the card.  It was a quick reference for her to see what else needed to be done… @AuctionExpert

Online / Technology

  • 3 Twitter Fundraising Campaigns That Show the Power of Influencers Social media has been a game changer for fundraisers. Twitter especially allows for authentic, one-on-one communications between charities and supporters at a scale unprecedented in the history of nonprofits. Some savvy organizations are able to turn those engagements into donations… @Bloomerang Blog
  • Use Email Auto-Analytics to Tame Your Inbox What percent of your work day do you spend on email? If you guessed 10% or 20%, sorry: Studies of office workers peg the average at 28%. There are a number of auto-analytics tools that not only help you quantify how much time you spend on email, but also analyze other email behaviors to help you work more productively. @HarvardBiz
  • Social Media Stats You Need To Know It's the end of January and that means organizations social media and marketing plans for 2014 are off to a running start. As you begin to execute your campaigns, take a look at these social media stats from 2013. @Care2Frogloop
  • New report: Are nonprofits missing the mark online? A new study points to some key areas where nonprofits may be falling short in their online campaigns. They looked at 151 charities and rated the online giving experience in four main categories: email registration, email communication, donation experience, and gift acknowledgement… @Network4Good
  • 29 essential tools for social media marketers Ian Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown… @JohnHaydon

Program Planning / Organizational Impact

Leadership / Other

  • What To Do When People Want A Church To Grow…But Not Change  One of the tensions many of us wrestle with as leaders who are trying to navigate change happens when people tell us: I want our church to grow. I just don’t want it to change…@cnieuwhof
  • Human Resources Committee The board of directors of a nonprofit corporation has the power to create committees at its discretion, subject to the organization's bylaws and the laws of the state of incorporation. While not appropriate for every corporation, committees may be particularly useful in managing the various responsibilities of the board… Nonprofit Law Blog @GTak
  • Nonprofit Insurance Sticker Shock?  A nonprofit is a business. Many founders, in their passion for their cause, forget that there are 101 business things to think about as well. One of those is proper insurance. @JoanneFritz
  • The Key to a Better Board: Team Dynamics The belief that there is a direct connection between the board of directors and organizational success has been gaining ground lately, evidenced by the pressure shareholder activists have been exerting on boards for transparency as well as the “zombie director” movement to remove underperforming directors from boards. @HarvardBiz
  • Why I Don’t Donate To Charity: Water They’ve funded about 10,000 water projects, providing clean water to about three and a half million people. They’re ambitious, they take risks. They’re transparent. Their website and their use of social media are cool. But… @101fundraising

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