There’s a time to plan and a time to implement, a time to rest and a time to work. A time to laugh and a time to cry. The trick is often figuring out which time is which.

The last three weeks or so have been a time for me to just get things done. Have I mentioned that we sold our house in just four days? That’s a bit of a misnomer though, with the help of friends, we got the house cleaned, a few pieces of furniture and most of our books moved out, and the house staged in four days. Then the photographer came to get pictures and then the listing agent to fill out all the paperwork. Then, once the bulk of the work was done, our house was listed, and then sold, four days after that.

It’s really easy to forget about the pre-work that is required with any project. What others see is the four days to sell, or the appeal going out and money coming in a few days later, or receiving a grant or completing a strategic plan in a two-day retreat. It’s easy for others to not think about the time, energy and work that is required ahead of time. Easy to take for granted all the things that happen behind the curtain. Don’t get frustrated if you feel like people are taking the hard part for granted, but do determine how you will tell your story (as well as determine who needs to know).

Hope this helps as you try to identify new people to involve in what you do! As always, if you have questions about your fundraising or want help with your fundraising planning just reply to this email or give me a call at 502-708-1020 (and I promise to let you know if the phone number changes).

Article of the Week: A One-Page Fundraising Plan

Interested in learning more about fundraising planning? This video is the third in a seven-video series about this topic. While fundraising planning may not always be easy, I’ve tried to simplify it with the one-page fundraising plan referenced in the video. If you’d like your own copy of the template, please click here for more information!

Quote of the week: The achievements of an organization are the results of the combined effort of each individual. - Vincent T Lombardi

Kind regards,


Kirsten Recommeds:

Membership in The Nonprofit Academy is an affordable way to get 12 months of training. In April we’ll be covering ways to grow your annual campaign and May is about generational differences. Plus, there are now options to add in consulting help from me as well.

Visit to get more information!

Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

Awareness / Communications

  • 5 Stories Every Nonprofit Needs To Be Telling We’re sure you’ve heard by now that 2014 is the year of nonprofit storytelling. This ‘new’ form of content marketing has received a lot of press lately for being an effective way of engaging potential and current donors via social media channels. @EVENTjournal
  • Which Messages Go Viral and Which Ones Don’t A recent study demonstrated that we can successfully predict which messages will go viral and which will not. This study showed that the ideas that are destined to spread have a characteristic signature at their origin — that is, quite literally, within the brain of the sender. @HarvardBiz
  • Using Celebrity Spokespersons Using celebrities … here’s a topic you don’t see discussed much in terms of ‘best practices’. Yet celebrities are quite available and generous in working with charities and nonprofits. Some, like UNICEF and Amnesty International, have successfully developed the use of celebrities into an art form. @AgitatorEditors
  • Nonprofit Annual Report in an Infographic Annual reports don’t have to be long, boring documents with pages and pages of financial statements that no one wants to read (even if they did understand all the accounting jargon!). Your annual report should be a celebration of what your donors have helped you do. @kivilm
  • Oops! 7 Awkward (But Common) Grammar Mistakes Okay, so I'm no English major, but I am a content marketer -- attention to grammatical detail is something very near and dear to my heart. The more time I've spent in this role, the more I notice little errors in things like text messages, IMs, and birthday cards. @HubSpot

Fundraising Planning

  • Dr. Adrian Sargeant’s 7 Principles of Donor Loyalty Dr. Adrian Sargeant is a marketing professor specializing in charities. In his groundbreaking research, he uncovered 7 chief reasons why donors will sometimes stay with a charity for years. Most new donors don’t stay, you know. @BloomerangTech
  • Are you really proud to be a fundraiser? A new manifesto for fundraising Last week, I addressed the Institute of Fundraising London Group’s First Thursday meeting on the subject of pride in the profession of fundraising. I explored whether fundraisers ‘really’ felt proud to be a fundraiser – the emphasis being on ‘really’... @howardlake
  • How to Raise Money From Baby Boomers I recently read a stat that 70 percent of U.S. disposable income is controlled by baby boomers. Taken together with the stat from Blackbaud’s “ Next Generation of American Giving” report that boomers contribute 43 precent of... @LautmanDC
  • Report: The Missing Middle Alia McKee and Mark Rovner with Sea Change Strategies recently released a new report called “The Missing Middle: Neglecting Middle Donors Is Costing You Millions. Sea Change probed the state of mid-level giving. @Blackbaud
  • High Net-Worth Individuals: Your Joyful, Generous and Inspired Donors High Net-Worth Individuals. These are very special people. They are part of the 5% or 10% of the population in terms of wealth, as well as members of giving in America – generous people of every age and financial capacity. @Blackbaud

Fundraising Tactics

Online / Technology

  • 5 Analytic Tools to Track Your Organization's Metrics If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. @care2frogloop
  • 10 Best Email Practices to Get Your Emails Noticed Did you know some 122,500,453,020 emails are sent every hour? This incredible stat, brought to us by MarketingProfs, proves just how hard it is to get your emails noticed in a sea of billions of emails. To get seen, and opened, emails must be optimized for the email receiver. @EVENTjournal
  • Make Your Nonprofit Website an Email Capturing Machine Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. “Email is dead. No one reads their email anymore.” You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available. @NancySchwartz
  • Google Ad Grants: Nonprofits Take Note [Infographic] - Huffington Post The following infographic provides information about Google's Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. @HuffPostImpact
  • How Nonprofits Use Social Media to Engage with their Communities A new study from the Case Foundation and Social Media for Nonprofits, based on a survey of almost 500 nonprofits, helps advance the conversation around how nonprofits use social media to engage their communities. What is working and why? @npquarterly


  • Are Virtual and Micro-volunteering the New Normal? Here's a preview of a new article in our Membership Knowledge Hub (by Tobi Johnson) that provides insight into and tips for managing and supporting offsite and virtual volunteers. @WildApricot
  • Is Your Nonprofit Forward Focused or A Prisoner of the Past? - Huffington Post It has been my experience that nonprofits rarely address the possibilities and perils of "...the road ahead." An endless stream of current and pressing issues cause both Board and CEO to take a myopic view of their nonprofit responsibilities...@HuffPostImpact
  • Should your board have a fundraising committee? You will hear from many of your colleagues that you must have a “fund development committee” to get board members involved in fundraising. But in reality, the most successful fundraising partnerships you’ll create with board members will happen one-on-one and not in a group setting. @gaylegifford
  • The Fundamental Flaws in How We Finance the Nonprofit Sector Today the Nonprofit Finance Fund (NFF) released the results of their sixth annual State of the Nonprofit Sector survey and the data underlines a growing crisis in the financial sustainability of our nonprofit sector. @nedgington
  • How to Find Your Next Stellar Nonprofit Board Member on LinkedIn Recruitment has been a challenge for nonprofit boards time and time again. Identifying the right people to invest in your mission, are committed to the responsibilities of the role, and who have the leadership qualities to drive your organization’s success is no small task. @stayclassysd

Don’t miss a single edition of Kirsten’s Fundraising Headlines! Sign up at: