Well… my horse didn’t win, but Rob and I did have a great time at Oaks on Friday (and just in case you’re not familiar with Derby vernacular, Oaks refers to the day of racing just prior to the Derby). It’s the same pomp and circumstance (including hats) but a slightly more affordable price tag. It was a great day for horse – and people – watching.
By the way, we have completed our move to New Albany, IN which has resulted in a change of contact information. My office number is now 502-509-5004.
Quote of the week: Truth has no special time of its own. Its hour is now - always. - Albert Schweitzer
Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!
Awareness / Communications
- How to Get Noticed and Turn Heads in the Digital World (and 3 Tips to Boost Donor Acquisition) We all strive for it – the “wow factor” that grabs people’s attention and entices them to want to know more. But being a head-turner requires effort... from npENGAGE
- 10 Awesome Nonprofit Videos You Haven’t Seen 1,000 Times (Yet) We all love a great and moving video made by a nonprofit organization doing amazing work to change the world. Here are a few nonprofit videos that do a great job … from StayClassy Nonprofit Fundraising Blog
- Nonprofit Disaster Communications Done Right (Case Study) Here’s the hot-off-the-presses story I just received from RedRover. They have done a terrific job responding to the deadly tornadoes and torrential rains. The response has been great… from Getting Attention Blog
- Does Your Nonprofit Know How to Attract Big Donors? One of the reasons fundraising can be so exhausting is that nonprofit leaders spend too much time chasing small gifts, or relying too heavily on government contracts with too many hurdles. One way to diversify and grow a nonprofit’s financial model is to attract more major donors (including individuals, foundations or corporations)… Social Velocity
- Simple Segmentation For Smaller Organizations Fundraisers spend a lot of time developing the offer – writing an appeal letter nine times, holding four meetings to decide on whether programs are accurately described, debating… Segmentation is often overlooked… from The Agitator
- 23 Questions to Ask Donors and Prospects Two-way interactions (i.e., the donor talks back to the charity) significantly improve retention. Here are 23 questions to ask donors, prospects and, often, the predisposed… by Simone Joyaux
- 7 Crowdfunding Tips Demystified Have you had a chance to check out the infographic, Cracking the Crowdfunding Code, by the Rad Campaign? It concludes with seven traits of a successful nonprofit crowdfunding campaign… from frogloop
- How Smart Marketers Are Sabotaging Their Calls-to-Action We've all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. But what about the people who have fixed all the common CTA errors? From Inbound Hub | Marketing
- 5 Ways to Coach Your Personal Fundraisers Suppose your fundraising campaign is like March Madness; you’re the coach and your supporters who are fundraising for you (hereafter “personal fundraisers”) are your players. And behind successful players are good coaches. The foundation of coaching your personal fundraisers will be communication. Here are five ways to guide them to success… from CauseVox
- How do I budget for social media fundraising revenue? Teenage Cancer Trusts‘s number one individual fundraiser right now must be terminally ill Stephen Sutton. I received an email yesterday telling me that he had reached his £1m target and Facebook was abuzz so I duly clicked on his Just Giving page and wow! It was over £3m… how is this possible? From UK Fundraising » Blogs
- The Best and Worst Times to Post, Pin & Tweet [Infographic] Alright, so here's my theory. People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning. But wait... Let's throw theories out the window and look at the data… from Inbound Hub | Marketing
- How to create the ultimate donation page Are you thinking about your year-end fundraising plans yet? Network for Good expects to again see at least 30% of annual online donation volume come through in December alone. How much you raise online will depend on… from The Non-Profit Marketing Blog
- The Status Quo Is Risky, Too Are you ever frustrated by teammates who cling to the past while you try to introduce novel ideas or new strategies? If your ideas are met with choruses of “that will never work,” “we can’t take that risk,” “let’s just stick with the plan,” your teammates are likely falling prey to a common… from Harvard Business Review
- Nonprofit Membership Organizations Falter Post-Recession, Study Shows The Great Recession and subsequent recovery appear to have taken a heavy toll on nonprofit organizations that rely on members for voluntary and financial support. Via FundRaising Success News
- When it's no longer working: How an organization can gracefully exit from a volunteer relationship It's a situation no one wants to find themselves in - having to let go of a long-time volunteer. Learn how to do it with grace and compassion with these tips. Via CharityVillage