Here are last week's headlines with news, tips, and ideas you can use to improve your nonprofit.
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NONPROFIT MARKETING
- The incredibly simple, science-driven way to connect and compel - Katya's Non-Profit Marketing Blog. Coke has created a video encouraging kindness. It's a vivid story, shows the reaction of the people who have been helped and inspires the rest of us to do the same. Shouldn't your nonprofit videos be as compelling?
- How Often to Email in 2013. How often should we email? What’s too much, what’s not enough? It’s a complicated question with lots of variables. For example, the more relevant and valuable your content is to those on the receiving end, the more you can email them. Kivi Leroux Miller shares results from her survey about how often nonprofits expect to email in 2013.
- Seniors Are Challenging | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits. Thinking about reaching more seniors and boomers? Here are some insights from Jim Gilmartin at Coming of Age, an interactive marketing agency.
- Your New Nonprofit Elevator Pitch |Getting Attention Blog. Three ideas for a new non-elevator speech for your nonprofit.
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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy | Beth’s Blog. A content calendar can help make it easier for you to keep writing new content for your blog and other marketing materials. This article includes links to some great resources to help you.
LEADERSHIP
- A Team Approach to Fundraising « Exceptional Boards. "40 percent of CEOs report that their board is reluctant to actively engage in fundraising. And, if you’re a development director reporting to a chief executive or working with a board that hates to fundraise, the options are quite limited: 1) Stay in the position and risk being blamed for poor fundraising results, or 2) Leave. No surprise... many development directors are opting for the latter."
- Study Reveals Vicious Cycle of Fundraising Failure. "Nonprofit fundraising is in a vicious cycle, according to a new national study. The problems this study pinpoints have to do with the churn among development staff; the deficit of qualified candidates for development positions; and the lack of fundraising infrastructure in many nonprofit organizations."
FUNDRAISING
- Your Fundraising Calendar for 2013 Fired-Up Fundraising . Gail Perry shares some ideas for when to do what in 2013 to support your fundraising success.
- Donor Acquisition through Webinars? Worth a Try? Here are some thoughts about using webinars as a donor acquisition tool. I think it might be worth a shot!
- PhilanTopic: [Infographic] The Importance of Donor Retention. Donor retention has dropped from 50% to 41% over the last several years. How does your organization compare?
- Does your fundraising lean left or right? - Future Fundraising Now Does your fundraising lean left or right? And what impact does that have on your messaging?
ONLINE
- Quick Guide to Starting A Nonprofit Blog | Nonprofit Bridge. Thinking about blogging for your nonprofit? Here are some great tips to help you get started.
- 9 powerful, simple ways to build your email list | Socialbrite. "If you’re not building your nonprofit’s email list (and increasing your open and click-though rates), you are missing out on a huge opportunity to retain and attract donors. This is because people prefer to donate via email. "
- 4 Steps to Optimize Your Org's Twitter Page | Inspiring Generosity. Thinking about (or engaged in) Twitter? Here are 4 steps you can take to quickly optimize your organization's Twitter page.
- Google+ news: Bloomerang encourages us to set up Google+ Communities. Inspiring Generosity shares some tips for optimizing your Google+ page.
- 19 Nonprofit Facebook Page Status Ideas You Can Steal. John Haydon shares 19 quick Facebook Page Post ideas that you can do right now.
NONPROFIT NEWS
- Goar: New twist on credit-seeking philanthropy: thestar.com. What an inspiring story! "The city is filled with hospitals, parks, academic facilities and galleries named after wealthy magnates and well-known public figures. Now three donors are turning the established rules of philanthropy on their head. They are using their naming rights to honour a migrant caregiver."
- The Emergence of Philanthropy in China | Stanford Social Innovation Review. Key figures and visionaries from around the globe met with their counterparts from China to brainstorm ideas around development trends; discuss government involvement, practice, and policy breakthroughs; and examine family and corporate philanthropy in China.
- What We Lose When We Lose Workplace Giving - Nonprofit Quarterly. "...workplace giving has been the venue for ordinary Americans to connect to charity in a tactile way. It was how many Americans actually learned about and connected to the charitable sector. It was how many people actually got involved with charities beyond making contributions."
- United Way of the National Capital Area gambles on new giving models - The Washington Post. Is there a future in workplace giving? This United Way is exploring some alternate funding resources.
- Collaborative Design Tackles Homelessness | Stanford Social Innovation Review. Here's information about an innovative program (birthed out of collaboration) in Portland to help teens overcome homelessness.
