If yours is like many of the groups I’m working with, you’re really busy right now. There are events, special appeals and all sorts of other activities that are taking your attention. At times, you may feel a little like you’re jumping from activity to activity just trying to stay afloat.
None of us are as good at multitasking as we like to think we are. It’s in busy times that things are more likely to fall through the cracks and you’re more likely to make mistakes. It’s essential – especially during busy times – to take a step back, evaluate our priorities and make sure we’re focusing on the right things.
I encourage you, each day this week, to take a few minutes at the end of the day to evaluate what you got accomplished AND write down the top two or three priorities you want to get done the following day.
Here’s my most liked quote of the week (based on the number of likes on my personal Facebook page):
He who obtains has little. He who scatters has much. - Lao-tzu
It’s time for the small nonprofit to shine.
Finding the right tools and strategies for your nonprofit is the ultimate goal of The Essential Fundraising Handbook for Small Nonprofits. Most fundraising books focus on nonprofits with large budgets, leaving smaller nonprofits to figure out what is relevant for their goals. That is the inspiration behind this book.
Small nonprofits have a unique set of challenges and require a special kind of creativity when fundraising. The Essential Fundraising Handbook for Small Nonprofits focuses on these challenges in a powerful way.
"What do you get when eight big deal specialists set out to produce a standard reference especially for small nonprofits? This wonderful, urgently needed book. It’s a step-by-step manual of everything small shops really need to make fundraising work for them, flush with checklists, guidelines, and fill in the blank forms! Consider it a cure for false steps.”
Tom Ahern | Ahern Donor Communications
Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please share this with others who might benefit from the information. Thanks again for reading!
Awareness / Communications
- 6 Ways to Create Content Your Donors & Members Will Value A recent survey by the Content Marketing Institute showed that 92% nonprofits are using content marketing. While nonprofits are using a wide variety of sites and services to distribute their content, the effectiveness of these efforts is often uncertain. @NTENorg
- Data Storytelling Is Always On Trend The tale of all data as meaningful is a tall one. Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution. @dmnews
- From a Millennial: Nobody Wants to Hear Your Stories. We Want to See Them. Stories. We all have them. We all love them. Stories have the power to bring together and to push apart –to distinguish and to extinguish. Stories are also integral parts to any nonprofit organizations and particularly when it comes to fundraising. @npEngage
- Corvette Museum Turns Crisis to Opportunity If the floor falls out from underneath you—quite literally—how might you use it as an opportunity? @npquarterly
- 7 tips for keeping donors interested in your fundraising communications Fundraising communications is meant to be a conversation – not a one-way street. @SandyRees
- Proper Data Migration: The Key To Fundraising Success Why is Proper Data Migration Overlooked? The reasons vary from nonprofit organization to organization. It’s not unusual to see one of the following... @Bloomerangtech
- Fundraising Is Fundamental (If Not Always Fun) To scale up, a nonprofit organization of course needs money. There’s never enough of it. Despite its importance, though, the work of raising money is widely perceived as one of the least pleasant and most difficult aspects of nonprofit leadership. @SSIReview
- Why is Fundraising More About Leadership Than About Skills? Fundraisers never lack for advice. One board member tells you that foundations should be giving you money, while another thinks we should talk to Bill Gates. The staff thinks you should raising money from corporations. And the friend you run into at the grocery store tells you to raise money via Twitter or on Kickstarter. @ANonprofits
- Donors Have No Idea What You Do With Their Money How loyal is the average donor? Not very, it seems. “In many large national programs fueled by direct mail,” Mal Warwick observed in 2005, “no more than 25-35% of newly acquired donors ever give so much as a second gift.” And that was then. These numbers never go up; they always get worse. @BloomerangTech
- [NEW STUDY]: Examining a Recent Trend in Online Fundraising Charity Dynamics, a leading marketing agency for nonprofits, recently released a study that examines the rise of “Independent Fundraising Events” (IFE’s) in nonprofit fundraising. Different people use different terms to describe the concept, but IFE’s are essentially a type of peer-to-peer fundraiser. @stayclassysd
- How to get higher bids at your benefit auction: Encourage “Groupons” Since the word “Groupon” has entered our vocabulary around 2009, many of us know a Groupon to be a deal-of-the-day recommendation. The interest of the group propels the popularity of the deal. @AuctionExpert
- The Do's and Don'ts of Fundraising From Charles Best, Tim Ferriss and Alexis Ohanian When Charles Best , founder and CEO of DonorsChoose.org , and Tim Ferriss met on the wrestling mat in high school, they never imagined they'd be crowdfunding titans. Joined by Alexis Ohanian , Reddit co-founder and fellow crowdfunding...@FastCompany
- 29 Game-Changing Insights From the DMA Nonprofit Federation 2014 Washington Conference If the snow kept you away, the 2014 DMA Nonprofit Federation Washington Nonprofit Conference featured information-packed sessions on all aspects of direct marketing and highlighted the trends and triumphs that are shaping our industry today...@ProdSolutions
- Why Your Nonprofit Should Think Local for Corporate Gifts Your organization may be supporters of the Willie Sutton Theory -- when thinking of what corporations you want to solicit for donations and support, you go “where the money is”. @hubspot
What Others Are Doing
- Two charities using Lego to get their message across Lego is a remarkably useful tool for people of all ages. British Heart Foundation and the British Red Cross have gone much further, and recently published two stop motion videos using Lego. @howardlake
- Neverthirst & Iron Tribe Fitness Raise Over $200,000 Iron Tribe Fitness (ITF), a fitness franchise based in Birmingham, Alabama, has teamed up with Neverthirst. The quickly expanding franchise is just as mission-oriented about cultivating healthy and fit lifestyles as Neverthirst is about spreading the gospel through greater access to clean water. @causevox
- Using Data to Overcome a Museum Membership Myth The Museum of Science and Industry's membership program had a large gap where very few people were contributing. It was simply understood that "Nobody gives between $250 and $1,000." After looking at past data and finding new ways to talk about membership, the museum was able to... @NTENorg
- Client Spotlight: Niki Feezle Explosion of Hope Foundation The Foundation Group is extraordinarily blessed to work with a huge variety of incredible charities. Among those are our friends at the Niki Feezle C.F. Explosion of Hope Foundation. @foundationgroup
Online / Technology
- Go for a Reaction — Strong Emotions Drive Online Video A session at the Greenpeace Digital Mobilisation Skillshare in Umbria, Italy, came together to look at what makes video work for activism and draw out lessons to support planning and ideas. @MobilisationLab
- Remarkable Donate Pages I’ve just come upon 10 Great Nonprofit Donation Pages as picked by web design company Wired Impact. What strengths does Wired Impact point out? @AgitatorEditors
- How To Write Emails That Get Results Productivity expert Merlin Mann has compiled a definitive how-to for writing sensible emails that get results. Some highlights: Make it easy to quote. @99u
- Facebook's Latest News Feed Algorithm Update Rewards Brand Tagging With over a billion active users, most businesses accept, even if it's begrudgingly, that they should be on the selfie-laden network. But one question still remains for many marketers: How do I get people other than my mom to Like or Follow my Facebook Page? @hubspot
- Test, Send, Adjust, Repeat In order to make sure that you get your message out effectively, you need to regularly check the data that shows what works, what messages did well, and where you can improve. Sometimes the answer isn't just one metric, but in a combination of metrics that you can find by testing your messages. @NTENorg
Leadership / Other
- Volunteering Hits Lowest Rate in More Than 10 Years Volunteering in the U.S. hit a new low last year, according to the U.S. Department of Labor. As of September 2013...@usnews
- 7 Rules for Brilliant Nonprofit Leaders I came across a great article the other day, Rules for Brilliant Women, and as a female entrepreneur I found it really inspiring and affirming. But I realized nonprofit leaders need a similar list. Because just as women often sell themselves short, so too do nonprofit leaders. @nedgington
- Help Board Members Understand: Fundraising is Everybody’s Job Whose job is it to raise funds for your organization? Many leaders want to keep the fundraising monkey on YOUR back, not theirs! It’s everyone’s job to support fundraising - both board AND staff. And there are many ways to support fundraising that don’t even involve soliciting funds. @GailPerrync
- Reversing the potential for burnout: Strategies to stay healthy and happy at work Is your organization unwittingly promoting burnout amongst staff? The tips in this article will help you turn things around. @CharityVillage
- David and Goliath: 5 Ways Small Nonprofits Can Battle and Overcome Giants I just finished reading Malcolm Gladwell’s book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. It is a thought-provoking read. Gladwell’s description of how David overcame Goliath by using unconventional methods and a differentiated approach, while leveraging those things he was best at (i.e. slinging rocks) really struck home for me. @JeffHaguewood
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