Hope your summer is going well! I’m travelling at the moment, but wanted to make sure you got your dose of nonprofit news and headlines! (see below)

Looking forward to connecting again sometime soon,


Article of the Week:  Connecting One on One: Who To Talk To?

Today we’re talking in more depth about how to identify those people and groups likely to make a large gift. In case you’re like me and prefer to read something instead, the transcript is included.

Quote of the week: Don't cry because it's over, smile because it happened. - Dr. Seuss

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Here’s a summary of recent articles and blogs related to fundraising and nonprofit organizations. As always, please forward this to others who might benefit from the information. Thanks again for reading!

Awareness / Communications

  • Want your message to spread? Evoke emotion. We know that emotion is tied directly to giving, but does it matter when it comes to sharing online? Business Insider shared a chart to illustrate the primary emotions evoked by the top 10% of most shared content. Awe, amusement, and joy are among the top emotions that prompt people to share with their networks. @Network4Good
  • 10 Tips For Successful Donor Testimonials Kim Wallace, co-author of the fascinating Why People Don’t Buy Things, just posted a terrific guide to making and using Donor Testimonials. Not only does Kim explain why donor testimonials are so effective, he also illustrates his points on producing outstanding testimonials with this video collection of the real things. Here are Kim’s 10 tips for success. @AgitatorEditors
  • The Art and Science of Viral Videos Virality. It’s a topic of mystery and longing. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret? @HubSpot
  • How to Personalize and Automate the Welcome Series for Your New Supporters You know that magical time at the beginning of a relationship when things are new and we’re eager to get to know one another? It’s the phase in the relationship when we want (and expect) to be courted — for the welcome mats to be rolled out for us. We call it the honeymoon phase, but it’s not just reserved for our romantic relationships. @Blackbaud

Fundraising Planning

  • The Wealth Gap and the Giving Recovery: Giving USA’s Latest Numbers Giving USA’s 2014 report, which covers giving in 2013, shows that the giving recovery is progressing apace, but as with the larger economic recovery, where is all that money going? @npquarterly
  •  Money, time and attention poverty I read an interesting article yesterday in the New York Times. Titled No Money, No Time, it was about different kinds of poverty. You probably think about financial poverty, but maybe like me you hadn’t thought as much about time and mental bandwidth poverty. If you suffer from one type of poverty, the effect of another is compounded. @mcahalane
  • How to Get Through the Final Push of Your Fundraising Campaign You’ve been on top of your fundraising game for the past few weeks, and your campaign is now coming to a close. There’s only one week left. But as all great fundraisers (hopefully) know, this is not the time to sit back and relax. It’s Crunch Time. @stayclassysd
  • Infographic: Women's Influence Online Did you know that women make contributions to twice as many charitable organizations as men do? If your nonprofit is looking for more reasons to cultivate women donors and advocates, you should know that women also volunteer more than men do. @care2frogloop

Fundraising Tactics

  • 5 Practical Tips to Start Growing Monthly Giving If you haven’t seen the results of the 2013 Fundraising Effectiveness Project study from AFP and the Center on Nonprofits and Philanthropy at the Urban Institute, here is the long and short of it: the average donor retention rate is 39%. For first-time donors, the rate drops to 22.9%. These truly are scary numbers, aren’t they? @BloomerangTech
  • 5 Ways to Build and Activate a Community for Your Crowdfunding Campaign Micro-lending and crowdfunding platforms are part of the sharing economy. While they don’t completely solve the issue of wealth distribution and equity, here’s an inspiring story about a micro lending platform called Milaap which is the Hindi word for connecting. @kanter


  • Train my Board? Are You Crazy, I Don’t Have Time to Check my E-mail! My friend and colleague, Andrea Kihlstedt, along with her co-author, Andy Robinson, published a book this year, which is so amazing, I wanted to share it with you. The following post will give you some great ideas on how to engage your board in the fundraising process. @AmyEisenstein
  • Four Steps to Engaging Your Board I have a theory about nonprofit Boards. Most small nonprofits have people on their Boards who don’t understand what they’ve said “yes” to. They don’t know what they’re supposed to do as a Board member, and in the absence of knowledge, they do whatever looks fun or familiar. @SandyRees


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