Is it just me, or is it getting a little harder every year to convince people to give?
Growing individual giving is both the biggest challenge and the most significant opportunity for today’s nonprofits. Crowdfunding platforms offer agile campaigns and high returns on investment, but pulling off a successful campaign is not always as easy as it looks.
Find out how organizations of all shapes and sizes can integrate crowdfunding into wider fundraising plans and how putting your donor at the heart of your campaign can help you reach your goal.
What you’ll learn:
- Managing expectations: how to determine if and when crowdfunding is right for you.
- Funds v crowds: the importance of setting clear objectives.
- Planning for success: a simple five step plan that places the donor at the heart of your campaign
- Captivating communications: ideas from donor psychology, behavioural science and identity politics that will inspire greater giving.
ADDITIONAL RESOURCES FOR HEAD, HEART, OR WHO? NEW WAYS TO CROWDFUND....
Download the slides: Head, Heart, Who - New Ways to Crowdfund - Anita Gallagher (PDF)
Download the audio: Head, Heart, or Who? New Ways to Crowdfund Your Way to Greater Giving (MP3)
(This is included with membership and you should've already received confirmation emails from GoToWebinar. If not, check to make sure your membership information is up-to-date: https://members.thenonprofitacademy.com/)