Media relations isn’t a top priority for most nonprofits and foundations. And it’s easy to understand why. While nonprofits don’t exist to grab sexy headlines, the media can be allies in introducing you to customers, advocates, volunteers and donors.
Many nonprofits are still employing outdated public relations strategies. Communications pros are busy cranking out cookie-cutter press releases and blasting them to editors at local newspapers, television and radio stations, in hopes of gaining coverage for fundraising galas, grant awards, reports, and capital campaigns.
Have you ever wondered…
- Is it time to stop begging for media coverage?
- How can we get better quality coverage?
- Why aren’t reporters calling me back?
- How can we move the success of our nonprofit’s public relations efforts away from being measured by how many times a press release is picked up?
This webinar is for you.
While there is no magical answer to improving your earned media relations, this webinar will answer the questions above and set you on the path to having a G.R.E.A.T. strategy. To learn more about what makes your media relations great check out the webinar!
Additional information for Making Your Earned Media Strategy G.R.E.A.T.
Download the slides: Making Your Earned Media Strategy G.R.E.A.T. (PDF)
Download the audio: Making Your Earned Media Strategy G.R.E.A.T. (MP3)