CFRE approved for 1.25 credits

Even in this digital age, direct mail remains a tried-and-true fundraising strategy for raising significant funds.

In this session marketing expert and fundraising strategist, Odeidra Williams will teach you how to create direct mail appeal letters and email funnels that compel donors to open their hearts and their hands to give to your cause.

At the end of this session, you'll be able to:

  • Use your story and cause to make a strong, compelling, and relevant ask for donations,
  • Make a personal and emotional connection with donors and funders,
  • Use visual elements to create more engaging content.


Additional Resources for Writing Effective Direct Mailings with Odeidra Williams:

Download the slides: Writing Effective Direct Mailings (PDF)

Download the audio: Writing Effective Direct Mail Appeals (MP3)