CFRE approved for 1.25 credits

Even in this digital age, direct mail is still a tried and true fundraising strategy for raising significant

funds. In this session, copywriting expert Raydia Martin will teach you how to write direct mail appeal letters that compel donors to open their hearts and their hands to give to your cause.

At the end of this session, you'll be able to:

  • Make a strong, compelling ask for donations
  • Make a personal and emotional connection with donors
  • Use visual elements to create more engaging content

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