Are you saying to yourself: “I have a great website and I’ve optimized my donation page, but no one is donating. How do I get people there?” There are three steps:

  1. you need to build your email list,
  2. create an online engagement plan and
  3. then follow through.

It’s also important to stop along the way and see how your audience is responding to your messages. In this recorded webinar, Ashley Hansen with Care2 (www.care2.com) shares ideas on how to build your email list, what content to include as you engage your online audience, and what metrics to look at to judge your effectiveness.

Additional Resources for Growing Your Donors by Growing Your Email List

Listen to the audio here: Growing Your Donors by Growing Your Email List MP3

Download the slides here: Growing Your Donors by Growing Your Email List PDF