Is your direct mail fundraising letter program growing in donors and revenue? Are budget cuts impacting growth? This webinar with Rob Koenig of LTV Strategies, gives you the tools you need to grow your program, gain the backing of key people, and defend the investment in the program.
You will learn:
- new strategies that can help your program grow; new ways to really analyze your direct response program;
- which direct response metrics are critical to setting appropriate strategy;
- how to use analysis to gain the support of the program from key constituents; and
- how to present your results to avoid cuts to your program budget (and even gain investment).
Additional Resources for Improving Your Direct Mail Fundraising Letter Results
Download the audio here: Improving Your Direct Mail Fundraising Results MP3
Download the slides here: Improving Your Direct Mail Fundraising Results PDF