Gone are the days when the success of your nonprofit's public relations efforts could be measured by how many times you could get a press release picked up in the local paper or how many mentions you could get on the local TV news. As media continues to become more digital, nonprofits must adapt their public relations and communications strategies to connect with reporters and editors in new ways. This poses a challenge for many organizations -- but it also offers some wonderful new opportunities to gain attention and coverage.
CFRE approved for 1.25 credits
Join nonprofit media relations expert Peter Panepento for an informative discussion about how to build an effective communications and media relations strategy for your nonprofit, even on a tight budget. During this session, you will learn how to:

  • Establish your organization's expertise and credibility
  • Build relationships with reporters and editors
  • Show your impact
  • Use your own network to earn attention and tell your story

Additional Materials for Media Relations

Download the audio: Media Relations for Nonprofits - New Approaches for a Digital Era (MP3)

Download the slides: Media Relations for Nonprofits - New Approaches for a Digital Era (PDF)