We're starting to sound like broken records. We pay lip service to mid-level donors, we know they exist, but we have been virtually ignoring them for 10+ years. The truth is that they are a unique donor pool within our programs, with different needs, different giving behaviour, and they aren't inspired by or engaged in our work. It's time to change that!
Takeaways:
- Find out the potential of a dedicated mid-level fundraising program
- Learn the indicators of capacity and engagement-related behaviours that mid-level donors are showing you every day
- Hear about the hybrid approach you need to implement to maximize revenue growth among mid-level donors
- Discover 3 organizations exploring mid-level giving and seeing great results
- Learn 7 actions you can take NOW to start seeing growth in your fundraising program
Additional Materials for The Neglected Middle Child
Download the audio: The Neglected Middle Child - Inspiring & Engaging Mid-Level Donor (MP3)s
Download the slides: The Neglected Middle Child (PDF)
