Newsletters. You either love them or hate them. But Steven Screen will show you why newsletters could be the most underrated tool in your fundraising toolkit! You’ll learn how incredibly important your donor newsletter is — and how to raise more money in your very next issue. We’ll cover
- what your goal for each newsletter should be,
- what types of stories you should tell, and
- the best kinds of headlines and photos.
Because the best newsletters are like magic; they make donors so pleased with their previous gift and they increase your regular giving!
About our presenter
Steven has 22 years of fundraising experience and has helped hundreds of nonprofits raise more money. He is co-founder and Creative Director of The Better Fundraising Co. He’s created and tracked the results for hundreds of donor newsletters and is a recognized expert in helping organizations raise money with donor-centered newsletters. Steven is the co-host of the Fundraising Is Beautiful podcast, and a past winner of the Direct Mail Package Of the Year award from Fundraising Success magazine. Steven is married and has 3 kids.
Additional Materials for How to Raise Money and Retain Your Donors with Your Nonprofit's Newsletter
Download the audio: How to Raise Money and Retain Your Donors with Your Nonprofit's Newsletter MP3
Download the slides: How to Raise Money and Retain Your Donors with Your Nonprofit's Newsletter PDF
Get more: As we say at the end of the session, Steven and his business partner give an overview of the entire "Ask Thank Report Repeat" process in the 30 minute video at: http://nonprofitstorytellingconference.com/story-sequence/