The annual fund is named for money to be used during the year, not because it is a single year-end giving program. The tax write-off and the generous feelings surrounding the winter holidays make the end of the year a great time to ask, but there is no reason that should be the only time. Fundraising, even asking for annual gifts, should take place throughout the year.

This program will help you re-imagine your annual giving program as a year-round conversation with your donors. Expanding communications to include ongoing stewardship in a variety of media creates space for multiple asks to be well received. We’ll explore how to create a theme to share your story throughout the year with current and prospective donors.

You'll learn about:

  • Creating a donor-centric message
  • Planning a schedule of integrated communications
  • Strategies for managing the extra work

Additional Materials for Turning Your Appeal into an Annual Campaign

Download the audio here: Turning Your Appeal into an Annual Campaign MP3

Download the slides here: Turning Your Appeal into an Annual Campaign PDF