The Vault
There is so much great information here in The Nonprofit Academy Online Vault! And we have new trainings being added each month. We've tried organizing all the trainings, tools, and templates into twelve categories.
You can use those headings to jump down to the section you want.
Or you can simply scroll through until you see a session that interests you. Which ever you choose, you no longer have to be alone in leading and fundraising for your nonprofit!
This CFRE loge image identifies the trainings that have been approved for CFRE (Certified Fund Raising Executive) continuing education credit.
LEADERSHIP & MANAGEMENT
NEW Cultural Competency: Understanding Context in Communications with Charrosé King & Anthony Flowe
Nonprofit fundraising and relations is all about communications. But so many buzzwords describe communication that reflects our changing population. Diverse. Inclusive. Woke. Learn how your nonprofit can do the right thing!
WATCH OR LISTEN to Cultural Competency: Understanding Context in Communications
Learn more about this session, listen to the recording, or download the audio and slides at: Cultural Competency: Understanding Context in Communications with Charrosé King
NEW Leading The New Workforce: Retaining Talent as Employee Expectations Evolve with Cara Silletto
As the economy improves, more jobs are available and LinkedIn poachers are likely stealing your talent. These and other factors mean the power has shifted from employers to employees. Successful organizations are now putting forth intentional effort to create a culture where people WANT to work, in order to retain critical talent. This program’s big-picture insight is critical for leaders to hear as yesterday’s luxury items – such as working from home, flexible schedules and transparency – become today’s standard features, expected by nearly all employees.
WATCH OR LISTEN TO Leading The New Workforce: Retaining Talent as Employee Expectations Evolve
Learn more about this session, listen to the recording, or download the audio and slides at: Leading The New Workforce: Retaining Talent as Employee Expectations Evolve
NEW Taking the Plunge: Data Analysis Deep Dive with Erin Troia
In the session “Data, Curiosity, Creativity: Building the Bridge," Erin Troia gave us a sweeping overview of the important data to be collecting. In this "deep dive" webinar, she will walk us through each of her most trusted metrics. You will leave the conversation with REAL tools for data tracking to improve your organization's performance and enhance the donor experience. Join us to take the next step in analytics for YOUR organization.
WATCH OR LISTEN TO TAKING THE PLUNGE: DATA ANALYSIS DEEP DIVE
Learn more about this session, listen to the recording, or download the audio and slides at: Taking the Plunge: Data Analysis Deep Dive
NEW DATA. CURIOSITY. CREATIVITY. BUILDING THE BRIDGE. WITH ERIN TROIA
Good analytics, data, and metrics are critical tools for a successful fundraising shop. This session focuses on how to remove the fear around data and use it as a tool to make a difference in your critical, mission driven work.
WATCH OR LISTEN TO DATA. CURIOSITY. CREATIVITY. BUILDING THE BRIDGE
Learn more about this session, listen to the recording, or download the audio and slides at: Data. Curiosity. Creativity. Building the Bridge
THE 7 HABITS OF HIGHLY INEFFECTIVE PEOPLE & HOW TO BEAT THEM WITH DR. THEO TSAOUSIDES
Setting goals can be exciting, filled with hope and promises. Unfortunately, most of us tend to fail to achieve these goals. Whether we forget, we get stalled, or we give up, something gets in the way. In this session, Dr. Theo shows the 7 brain blocks that are hindering your goal achievement. And shows you how to overcome them.
WATCH OR LISTEN TO THE 7 HABITS OF HIGHLY INEFFECTIVE PEOPLE & HOW TO BEAT THEM
Learn more about this session, listen to the recording, or download the audio and slides at: The 7 Highly Ineffective People & How to Beat Them
YOUR FIRST 90 DAYS IN YOUR FUNDRAISING JOB WITH MAZARINE TREYZ
It’s hard to find useful nonprofit career advice. Many people just say “Stick with it! You’ll be rewarded!” But according to the Bridgespan Group, most nonprofit staff are NOT being groomed for leadership, and only 33% of the time do people from inside the nonprofit even attempt to fill senior leadership level positions. Once you're in your new role, how do you succeed? Author and career expert Mazarine Treyz shows you exactly how in this session!
WATCH OR LISTEN TO YOUR FIRST 90 DAYS
Learn more about this session, listen to the recorded call or download the audio here:
Your First 90 Days with Mazarine Treyz
HOW TO BUILD A STRONG BOARD CHAIR-CHIEF EXECUTIVE PARTNERSHIP WITH JOHN FULWIDER
The chief executive-board chair leadership pair drives a nonprofit’s success—or not. When their working relationship is good, both parties are free to lead their colleagues toward mission impact and enjoy their work. When it is poor, progress stagnates as the chief executive waits for relief and the board chair casts about ineffectively. Learn how here in this session.
WATCH OR LISTEN TO HOW TO BUILD A STRONG BOARD CHAIR-CHIEF EXECUTIVE PARTNERSHIP
Learn more about this session, listen to the recorded call or download the audio here: How to Build a Strong Board Chair-Chief Executive Partnership
THEY DRIVE ME CRAZY! BRIDGING THE GENERATIONAL DIVIDE WITH CARA SILLETTO
With four generations in the workplace, your volunteer group, and your donor assignments, it's enough to drive you crazy. In this session, Millenial Cara Silletto shows you how to navigate it all and stay sane.
WATCH OR LISTEN TO THEY DRIVE ME CRAZY! BRIDGING THE GENERATIONAL DIVIDE
Learn more about the generational divide session or watch the entire training and have access to the handouts at: They Drive Me Crazy! Bridging the Generational Divide
GROW YOURSELF AND YOUR IMPACT WITH SHERI CHANEY JONES
This webinar presents the key leadership competencies and structures required for organizations to thrive in the 21st century. Essential leadership competencies and successful performance cultures will be defined. The relationship between leadership, organizational structures, and culture will be explored. To deepen the learning, a case study will be presented on how one social service organization used this information to create an internal strategic development plan focused on the top leadership competencies and organizational structures required for success. The case study reveals how to turn any organization into an industry leader in innovation and community impact.
WATCH OR LISTEN TO GROW YOURSELF AND YOUR IMPACT
Watch the training, and download the audio & slides:
Replay Available Here
HOW TO WRITE A SUCCESSFUL NON-PROFIT FUNDRAISING PLAN WITH JOE GARECHT
In this training, Fundraising Authority founder Joe Garecht walks you through everything you need to know to develop a strong and practical development plan for your organization. Joe has written several dozen fundraising plans for organizations both large and small over the past decade, and now wants to teach you the method behind writing a plan that will work for you.
WATCH OR LISTEN TO CREATING A SUCCESSFUL NONPROFIT FUNDRAISING PLAN
Learn about all that this training covers, including a free sample fundraising plan, or watch the training and download the audio and slides: Replay Available Here
GETTING STARTED
NEW Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes with Francesco Ambrogetti
Have you ever wondered what makes you cry while watching a video, what makes you willing to donate to a cause or to hand over your credit card details to a stranger over the phone or at the subway stop? Based on recent discoveries in neurosciences applied to marketing and fundraising, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization.
Watch or Listen to Emotionraising:
Watch the training, download the slides, or listen to the audio here: Emotionraising with Francesco Ambrogetti
WHERE'S THE STORY? DISCOVERING STORIES THAT DRIVE DONATIONS WITH DENNIS FISCHMAN
We've heard how important stories are for nonprofits. So why do we keep missing them? In this seminar Dennis Fischman helps you know where to find those stories!
WATCH OR LISTEN TO WHERE'S THE STORY? DISCOVERING STORIES THAT DRIVE DONATIONS
Watch the recorded webinar or download the audio and slides here: https://thenonprofitacademy.com/trainings/recognizing-stories/
6-FIGURE FUNDRAISING: HOW TO START AND RUN YOUR FIRST $100,000 CAMPAIGN WITH SANDY REES
If you’re like most people working with a small nonprofit, raising a big chunk of money for a special project, program, or piece of equipment can be a daunting challenge. You may be puzzled about where to start or how to do it. You’re probably scratching your head over who to approach and how to do it. And you’re probably wondering what to say to get someone to make a large donation to your organization. In this session, beginners and intermediate fundraisers will learn: how to plan a 6-figure fundraising campaign; how to create a case for support that answers every question a donor might have about your project; how to identify “diamonds in the rough” (people who have already given to your organization but have the capacity to give much, much more); and how to build relationships on purpose without feeling manipulative, sleazy, or slimy.
WATCH OR LISTEN TO 6-FIGURE FUNDRAISING: HOW TO START AND RUN YOUR FIRST $100,000 CAMPAIGN
Watch the training, download the slides, or listen to the audio here: Replay Available Here
8 STEPS TO FUNDRAISING SUCCESS WITH KIRSTEN BULLOCK
Sometimes it can be difficult to see the forest for the trees. In this month’s Help for Small Nonprofits webinar, Kirsten Bullock provides an overview of the various aspects that go into growing a successful fundraising office. Attracting donors begin with understanding what interests your potential contributor. Then, it means taking serious action on it. This webinar will provide you information to help you get started with each of the following 8 steps: Understand the Environment; Formulate Your Vision; Tell Your Story; Identify Your Primary Audience; Raise Awareness; Start Asking; Put It All Together; Recruit Others to Help.
WATCH OR LISTEN TO 8 STEPS TO FUNDRAISING SUCCESS
Watch the recorded webinar, listen to the audio, or download the slides here: Replay Available Here
PROSPECT RESEARCH FOR THE SMALL SHOP WITH BILL TEDESCO
One of the tools that large fundraising offices use (that is often overlooked by those in smaller shops) is prospect research. If you find yourself asking the question ‘how much should we ask for?’ or ‘is this the right person to ask for a major gift from?’ this webinar is for you. It’s also for you if you’re trying to find low-cost ways to complete your research and is an opportunity to learn about resources that are available as your budget grows. A number of free, low cost and premium prospect screening and research tools will be highlighted in this webinar with Bill Tedesco.
WATCH OR LISTEN TO PROSPECT RESEARCH FOR THE SMALL SHOP
Watch the webinar, or download the audio and slides here: Replay Available Here
5 STEPS TO SUCCESS WITH KIRSTEN BULLOCK
This training with Kirsten Bullock was recorded in 2011 but it's good at any time! You'll: learn 5 steps to take to to ensure you meet – or exceed – your fundraising goals; receive forms and samples to help you systematize your fundraising program; and learn 3 indicators of success you need to start tracking.
WATCH OR LISTEN TO 5 STEPS FOR SUCCESS
Watch the recorded webinar, listen to the audio, or download the slides here: Replay Available Here
5 KEYS TO RAISING YOUR MINISTRY SUPPORT WITH STEVE SHADRACH
Are you raising money for Christian ministry? Steve Shadrach shows you how to do it, especially if you're raising your personal support. He is an expert who's not only taught thousands, he's walked the talk. He's lived on support for the last 27 years, and retaining about 90% of those supporters over all that time.
WATCH OR LISTEN TO 5 KEYS TO RAISING YOUR MINISTRY SUPPORT
Watch the recorded webinar, download the audio and slides, read the entire transcript, or sign up to get the free ebook "Fully Funding Your Ministry" here: Replay Available Here
ARE YOU READY FOR A MAJOR GIFTS CAMPAIGN? WITH KIRSTEN BULLOCK
This training with Kirsten Bullock covers:
- 4 essentials to have in place before starting your major gifts campaign
- how to break down your financial need in to manageable portions
- 3 things you can do to keep your donors giving year after year
- 1 way to jump-start your major gifts program
WATCH OR LISTEN TO ARE YOU READY FOR A MAJOR GIFTS CAMPAIGN?
Watch the recorded webinar or download the audio and slides here: Replay Available Here
RECRUITING YOUR FUNDRAISING CHAMPION WITH KIRSTEN BULLOCK
- Are you jealous of other organizations that have engaged community leaders to help?
- Are you tired of being the best kept secret in town?
- Are you ready to take the next step in growing the impact of your organization?
Recruiting community leaders to help you advance your cause is essential to the success of your efforts. It is possible to reach out to community leaders and increase your visibility in your region.
WATCH OR LISTEN TO RECRUITING YOUR FUNDRAISING CHAMPION
Watch the recorded webinar or download the audio and slides here: Replay Available Here
INFRASTRUCTURE
NEW Designing Your Donation Processes to Retain More Donors with Chris Morata
You've probably heard about the importance of donor retention. But are you aware of the roll your donation forms and follow processes can have in keeping donors? Chris Morata shares the best practices in this training.
WATCH OR LISTEN TO Designing Your Donation Processes to Retain More Donors
Watch the training and download the audio or slides at: Designing Your Donation Processes to Retain More Donors
NEW The Art and Science of Targeting with Erin Troia
Have you ever tried to target your appeals and asks with just the right ask amount? Specific dollar asks are known to be the most effective solicitation tools. But how do you get it right? Erin Troia shares in this training.
WATCH OR LISTEN TO THE ART & SCIENCE OF TARGETING
Watch the training and download the audio or slides at: The Art and Science of Targeting with Erin Troia.
NEW Systemize Your Fundraising! How to Raise More by Creating Scalable Fundraising Systems for Your Non-Profit with Joe Garecht
Are you lurching from one fundraising attempt to the next? That can be grinding. Joe Garecht shows you how to make a fundraising system that systematizes and smooths funding.
WATCH OR LISTEN TO SYSTEMIZE YOUR FUNDRAISING!
Watch the training and download the audio or slides at: Systemize Your Fundraising! How to Raise More by Creating Scalable Fundraising Systems for Your Non-Profit with Joe Garecht
Why Nonprofits Should Make Money, Not Just Raise It with Randy Hawthorne
In order to allow your mission to not just survive and truly thrive, we need to diversify our revenue, and not continue to rely on traditional donations and grants. In this workshop, Randy Hawthorne gives nonprofits the tools they need to start generating revenue, and stop depending just on donations to run their organization.
WATCH OR LISTEN TO WHY NONPROFITS SHOULD MAKE MONEY
Watch the training and download the audio or slides at: Why Nonprofits Should Make Money, Not Just Raise It
AN INTRODUCTION TO DONOR DATA SEGMENTATION WITH STEVEN SHATTUCK
Do you communicate to everyone in your database the same way? Effective storytelling starts with matching your message to your audience. When we don't segment our messaging, we set ourselves up for failure. In this session, Steven Shattuck shows you exactly what segments are most helpful. And how to use them to treat donors better and to raise more money.
AN INTRODUCTION TO DONOR DATA SEGMENTATION WITH STEVEN SHATTUCK
Watch the training and download the audio or download the slides at: An Introduction to Donor Data Segmentation
NEXT LEVEL FUNDRAISING FOR YOUR NONPROFIT WITH MAZARINE TREYZ
Do you feel like your fundraising is stuck? Mazarine Treyz knows how to get it going again. Looking at the latest trends in giving, she shows you how to cut costs, innovate, and make your fundraising grow - even in a down economy.
WATCH OR LISTEN TO NEXT LEVEL FUNDRAISING
Watch the training and download the audio or slides at: Next Level Fundraising for Your Nonprofit
ACCOUNTING FOR FUNDRAISERS: BE FEARLESS IN THE FACE OF FINANCE WITH ISAAC SHALEV
Accounting can be intimidating in any circumstance. But fundraisers often find accounting a unique struggle. In this session, Isaac Shalev shows you how to understand the basic terms you need to know. You'll leave ready to speak to your toughest donor...or even to your CFO!
WATCH OR LISTEN TO ACCOUNTING FOR FUNDRAISERS
Watch the webinar, download the audio and slides here: Accounting for Fundraisers
YOU DESERVE A RAISE TODAY- GETTING WHAT YOU WANT IN SALARY AND RAISE NEGOTIATIONS WITH MEGAN GODOROV
What if you could negotiate a good salary for your next fundraising job? What if you could know, right from the beginning, what would make your boss give you a raise? When we take a job, we hope for a raise, but we don't know how to get there. This session will provide you with the tools, perspective and power to ask for what you are worth and demonstrate your value to your supervisor and organization. Presenters share their own experiences and tips on how to ask for what you want, be transparent about what you need and build effective relationships with your supervisor.
WATCH OR LISTEN TO YOU DESERVE A RAISE TODAY
Watch the webinar, download the audio and slides here: You Deserve a Raise Today- Getting What You Want in Salary and Raise Negotiations
TEMPLATES FOR CREATING A FUNDRAISING INFRASTRUCTURE
Helpful templates to get your fundraising up and running efficiently: Templates for Creating a Fundraising Infrastructure
ORGANIZATIONAL CULTURE: WHY IT MATTERS AND HOW IT TRANSLATES INTO MONEY WITH ALISON RAPPING
Behind every consistently successful fundraising organization there is one critical component – a strong, well-rounded organizational culture. Successful fundraising requires an organization-wide culture that supports and nurtures philanthropy. Alison Rapping shows you how to create one in this session.
WATCH OR LISTEN TO ORGANIZATIONAL CULTURE: WHY IT MATTERS AND HOW IT TRANSLATES INTO MONEY
Learn all that is covered in the training and watch the recorded webinar or download the audio and slides here: Organizational Culture: Why it matters and how it translates into money
AN INTRODUCTION TO CREATING SUSTAINABLE SYSTEMS FOR YOUR NONPROFIT WITH TYCELY WILLIAMS
Is your nonprofit set up for being in existence decades from now? Even if you're not part of it? Sustainable systems make this possible...but can seem totally daunting. Fear not! In this introduction, Tycely Williams walks you through the process of setting up systems including compensation systems and systems for employee feedback.
WATCH OR LISTEN TO AN INTRODUCTION TO CREATING SUSTAINABLE SYSTEMS FOR YOUR NONPROFIT
Learn all that is covered in the training and watch the recorded webinar or download the audio and slides here: Replay Available Here
GIFT RANGE CALCULATORS
One of the hardest things to determine when fundraising is what levels of gifts you should seek. This page takes you to two different calculators to help take out the guesswork out.
Just go to the page: Gift Range Calculators
SAMPLE CASE STATEMENTS
This page has an ebook on case statements and is growing a collection of other case statements for NPA members to review. Sometimes it's just easier to see an actual case statement. We want to help you do that!
Just go to the page: Sample Case Statements
INVESTING IN OVERHEAD: SAVING PENNIES CAN COST WITH JEN LENARD-BENSON
This training, with Kirsten Bullock interviewing Jen Lenard-Benson, you'll learn:
- Acceptable program versus administrative cost ratios
- How to talk about overhead costs
- Why it is important to invest in yourself first
- How to harness technology to engage people in your cause
- The importance of investing in board development
- How to budget strategically
WATCH OR LISTEN TO INVESTING IN OVERHEAD
Watch the recorded webinar or download the audio and slides here: Replay Available Here
THE INS AND OUTS OF SELECTING A DONOR DATABASE WITH JOSEPH JOHNSON
It should be simple, right? There’s one ‘best’ software package that everyone should be using? Right? Well, maybe not. In this session, we’ll talk about the steps you can take to ensure that the platform you chose is the best platform for your organization. Joe will share anecdotes and insights into some of the common pitfalls to avoid.
Joseph Johnson is a founding partner of Non-Profit Partners LLC, serving multiple roles. Joe’s primary role is educational, helping nonprofits make the right decision in selecting new software and technology. Performed at no charge, Joe’s consultative service covers fund accounting, fundraising, online giving strategies, human resources and back-office system software and integration. His secondary role is implementing fundraising/development software systems for nonprofits and enhancing operational excellence. Joe’s 25-plus years of business development and consulting experience have provided him the insight and experience to help nonprofit leaders obtain their goals. Learn more about Joe and Non-Profit Partners LLC at www.n-ppi.com.
LISTEN TO THE INS AND OUTS OF SELECTING A DONOR DATABASE
Listen to the interview or download the audio here: Replay Available Here
Board of Trustees
FIRING LOUSY BOARD MEMBERS WITH SIMONE JOYAUX
Do you wish your board members would actually do what you expect them to do? Internationally acclaimed board expert Simone Joyaux is here to help. In this thought provoking training, Simone will show you how to fire your bad board members. And how to know when your board members are bad simply because you haven’t been helping them. She’ll even give you tips on changing your own practices so board members know what is expected of them.
WATCH OR LISTEN TO FIRING LOUSY BOARD MEMBERS
Watch the training, read the transcript, and download the audio, slides, and a special handout here:
Firing Lousy Board Members with Simone Joyaux
MAKE THIS YEAR YOUR NONPROFIT’S BEST YEAR FOR FUNDRAISING WITH MARC A. PITMAN
Want to learn how to make this year an amazing fundraising year for your nonprofit? In less than an hour, Fundraising Coach and NPA Executive Director reviews the basics of fundraising and shows you what to focus on. A perfect overview for board members, this highly rated talk was also enjoyed by nonprofit employees. You'll learn the tactics to move forward and get the inspiration to help you put them in place!
WATCH MAKE THIS YEAR YOUR NONPROFIT’S BEST YEAR FOR FUNDRAISING
To watch the recording of this live session, go to: Make This Year Your Nonprofit’s Best Year for Fundraising
INVOLVING YOUR BOARD WITH PORTFOLIO MANAGEMENT WITH JENNIFER SCOTT
Is your board hesitant to get involved in fundraising? Would you like to know how to better engage your board in stewardship of your donors? Would you like to hear a candid assessment of what works – and what doesn’t – from a seasoned professional? In this webinar with Jennifer Scott CFRE, Development Director of Cabbage Patch Settlement House in Louisville, KY, you’ll learn:
- What ‘portfolio management’ looks like
- How to keep board members engaged over the long-term
- How staff can (and should) keep board members informed
- A candid assessment of pros and cons of this system
WATCH OR LISTEN TO INVOLVING YOUR BOARD WITH PORTFOLIO MANAGEMENT
Watch the training, and download the audio, slides, and board member fundraising plan here:
Replay Available Here
ENGAGING YOUR BOARD IN FUNDRAISING WITH KIRSTEN BULLOCK
If yours is like most boards, you may as well ask your board members to fly to the moon as to ask them to help raise money! But it doesn't have to be that way. In this training, Kirsten shows you have to get your board actively engaged in your fundraising!
WATCH OR LISTEN TO ENGAGING YOUR BOARD IN FUNDRAISING
Learn more about the session, watch the training, and download the audio, slides, and board member fundraising plan here:
Engaging Your Board In Fundraising
FIRE UP YOUR BOARD: TURN THEIR PASSION INTO ACTION WITH GAIL PERRY
Wish you could create a fired-up, engaged board excited about possibilities for your organization and eager to play a part in making it happen? Consultant and author Gail Perry, CFRE will share her internationally popular Fired Up system of seven steps to ignite your board’s passion for fundraising. Learn how to change your board’s mindset about fundraising, overcome their fears, and put everyone to work where you need them. Gail will show you how to make the fundraising process less intimidating and how to empower your board to be in action making friends. You’ll learn new ways to engage your board and get the most out of your board members. Gail Perry, MBA, CFRE, and Author, Fired-Up Fundraising is the best-selling author of Fired-Up Fundraising: Turn Board Passion into Action (Wiley). Her Fired-Up Fundraising approach, developed over the past 22 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts and support.
LISTEN TO FIRE UP YOUR BOARD
Listen to the entire interview here: Replay Available Here
10 WAYS TO GET YOUR BOARD ENGAGED IN FUNDRAISING WITH MARC A. PITMAN
Recent studies show that 75% of nonprofit leaders don’t think their boards are sufficiently engaged in fundraising. The good news is that we can change that! In this session, Fundraising Coach Marc A. Pitman will share 10 simple engagement steps that board members can do to help your fundraising.
WATCH OR LISTEN TO 10 WAYS TO GET YOUR BOARD ENGAGED IN FUNDRAISING
Learn more about the webinar, watch the training, or download the audio or slides, here: 10 Ways to Get Your Board Engaged in Fundraising with Marc A. Pitman
ENGAGING BOARD, STAFF, AND VOLUNTEERS THROUGH CELEBRATION BY KIRSTEN BULLOCK
Celebration is one of the most amazing ways to include all of your nonprofit fans and supporters! In this training, Kirsten Bullock tells you how!
WATCH OR LISTEN TO ENGAGING BOARD, STAFF, AND VOLUNTEERS THROUGH CELEBRATION
Watch the training here: Engaging Board, Staff, and Volunteers through Celebration
BOARD OF TRUSTEES TOOLS AND TEMPLATES
Here are a growing collection of tools and audits you can use right now to help with your board.
MAJOR GIFTS
NEW Legacy Development for Nonprofits with Laura Roser
Did you realize that some of your largest gifts could come from passing on beliefs and values? In this session, legacy planning expert Laura A. Roser shares how to make non-financial estate planning (passing on beliefs, wisdom and experiences) a part of your fundraising process and provide donors with tools to define their giving vision, values, and stories and plan a more meaningful legacy. A legacy approach enables you to deepen donor relationships, attach more emotional significance to a donor's gift, and involve their family in the process.
WATCH OR LISTEN TO Legacy Development for Nonprofits
Learn more about the session, watch the recorded training, or download the audio and slides at: Legacy Development for Nonprofits.
Successfully Packaging Program Into Donor Offers with Richard Perry & Jeff Schreifels
Have you struggled with how to position programs in a way that major gift donors feel great about investing in them? The Veritus Group's Richard Perry and Jeff Schreifels know how. And they share all in this session!
WATCH OR LISTEN TO Successfully Packaging Program Into Donor Offers
Learn more about the session, watch the recorded training, or download the audio and slides at: Successfully Packaging Program Into Donor Offers.
Top 10 Lessons Learned from 30 Years on the Campaign Trail with Eric Rolfson
Capital campaigns can be amazingly transformative for nonprofits. But done wrong, they can also be disasters. Eric Rolfson knows. He's been spearheading successful campaigns for over 30 years. In this session, Eric shares the top 10 most important things you need to know before you embark on your own capital campaign.
WATCH OR LISTEN TO TOP 10 LESSONS LEARNED FROM 30 YEARS ON THE CAMPAIGN TRAIL
Learn more about the session, watch the recorded training, or download the audio and slides at: Top 10 Lessons Learned from 30 Years on the Campaign Trail.
3 SECRETS TO RAISING MAJOR GIFTS YOU CAN’T SURVIVE WITHOUT WITH AMY EISENSTEIN
Are you frustrated and overwhelmed by the idea of raising major gifts? If so, join Amy Eisenstein as she simplifies three important concepts of raising major gifts and shares 3 secrets which will ensure you raise major gifts this year!
WATCH OR LISTEN TO 3 SECRETS TO RAISING MAJOR GIFTS YOU CAN’T SURVIVE WITHOUT
Learn more about the session, watch the recorded training, or download the audio and slides at: 3 Secrets to Raising Major Gifts You Can’t Survive Without.
CAPITAL CAMPAIGNS 101: THE CRITICAL LESSONS YOU MUST TO KNOW ABOUT A CAPITAL CAMPAIGN BEFORE YOU GET STARTED! WITH ANDREA KIHLSTEDT
Capital campaign fundraising is the most cost-effective and remarkable kind of fundraising. And in this training, you're about to learn exactly how to run them successfully, including the costly pitfalls to avoid!
Andrea Kihlstedt literally wrote the book on capital campaigns. And she shares her best in this training!
WATCH OR LISTEN TO CAPITAL CAMPAIGNS 101
Learn more about the session, watch the recorded webinar, read the transcript, or download the audio and slides here: Capital Campaigns 101: The Critical Lessons you MUST to know about a capital campaign before you get started! with Andrea Kihlstedt
THE ASKING CONVERSATION: EXACTLY WHAT TO SAY IN A MAJOR GIFT SOLICITATION AND WHEN TO SAY IT WITH ANDREA KIHLSTEDT
Ever worry that you won’t know what to do when you get in the room with a donor? Once you try out Andrea’s simple six-step model, you’ll never again have to wonder how to ask.
WATCH OR LISTEN TO THE ASKING CONVERSATION
Learn more about the session, watch the recorded webinar, read the transcript, or download the audio and slides here: The Asking Conversation with Andrea Kihlstedt
THE STORY OF YOU – HOW TO CREATE AND SHARE YOUR PERSONAL STORY TO RAISE MONEY WITH VANESSA CHASE
Storytelling is essential to fundraising. By telling stories, we are clearly showing donors their impact and connect them to the work that they make possible. But there is one important story that we are forgetting to tell – our personal story. Learn how here!
WATCH OR LISTEN TO THE STORY OF YOU – HOW TO CREATE AND SHARE YOUR PERSONAL STORY TO RAISE MONEY
Learn more about the session, watch the recorded webinar, read the transcript, or download the audio and slides here: The Story of You – How to create and share your personal story to raise money
SHAKING THE TREE: FIVE WAYS TO JUMPSTART YOUR LEGACY PROGRAM WITH KIMBERLEY MACKENZIE
Are planned gifts a struggle for you? Do you wonder where to even start? Join us as Kimberley MacKenzie shares her experience going from 0 planned gifts to 43 in just eight months! She helps you build an action plan to jumpstart a legacy program at your nonprofit too!
WATCH OR LISTEN TO SHAKING THE TREE: FIVE WAYS TO JUMPSTART YOUR LEGACY PROGRAM
Learn more about the session, watch the recorded webinar, read the transcript, or download the audio and slides here: Shaking the tree: Five ways to jumpstart your legacy program with Kimberley MacKenzie
DON’T WING IT! – MAJOR GIFT MISTAKES EVEN SMART FUNDRAISERS MAKE BY KATHIE KRAMER RYAN
Kathie Kramer Ryan packed this training with both an overall system for organizing your major gift fundraising and super-specific tips to making it more efficient.
WATCH OR LISTEN TO DON'T WING IT
Watch the recorded webinar, download the audio and slides, or read the entire trascript here: Replay Available Here
HARVEST TIME: 10 WAYS TO INCREASE REVENUE THROUGH LOW HANGING FRUIT
We’ve all been there at one point or another. We need to bring in money quickly. The quickest way to do that, of course, is to identify people or groups who are already connected with you who have the capacity to give more. In this webinar, Paul Keefe and Michael Thorsen show you the best – and quickest ways – to identify that low hanging fruit and how to begin the conversation!
WATCH OR LISTEN TO 10 WAYS TO INCREASE REVENUE
Watch the recorded webinar or download the audio and slides here: Replay Available Here
HOW TO USE THE FUNDRAISING FUNNEL TO MAXIMIZE YOUR FUNDRAISING WITH JOE GARECHT
Prospect – Cultivate – Ask – Steward. It sounds simple, but many non-profits don’t effectively use this process to sustain and grow their donor base. During this webinar, join Joe Garecht from The Fundraising Authority to learn how your organization can move prospects through the donor funnel and create lifelong relationships with your donors. During this webinar, you’ll learn:
- The best ways to find new prospects and how to make initial contact with them
- How to cultivate your prospects to move them towards an ask
- The simple, 6-step process for making effective fundraising asks
- How to generate referrals to grow your donor base
- And much more!
Successful non-profit fundraising relies on the fundraising funnel to move and motivate donors. Learn how to maximize your fundraising by using this process!
WATCH OR LISTEN TO HOW TO USE THE FUNDRAISING FUNNEL
Watch the training here: Replay Available Here
HOW TO FIND THE DONORS OF YOUR DREAMS WITH SANDY REES
Having a base of loyal, generous donors is the best way to ensure your nonprofit’s sustainability long-term. In this webinar, you’ll learn how to identify and find ideal donors for your cause. Specifically, you’ll learn how to create an Ideal Donor Profile and how to use it to find yummy new donors. You’ll hear practical tips from Sandy Rees on where to look for donors, and how to keep them once you find them.
WATCH OR LISTEN TO HOW TO FIND THE DONORS OF YOUR DREAMS
Watch the recorded webinar, listen to the audio, or download the slides here: Replay Available Here
OVERCOMING OBSTACLES & GETTING TO SUCCESS IN MAJOR GIFTS WITH KENT STROMAN
In this webinar, Kent Stroman, CFRE, CPA shared what board members, volunteers and staff have identified as the biggest obstacles to success in a major gifts program – as well as how to overcome them!
WATCH OR LISTEN TO HOW TO OVERCOMING OBSTACLES
Watch the webinar, or download the audio and slides here: Replay Available Here
SEGMENTING YOUR DONORS AND PLANNING YOUR ENGAGEMENT STRATEGIES WITH KIRSTEN BULLOCK
Kirsten reviews worksheets related to segmenting your donors and planning your engagement strategies.
LISTEN TO SEGMENTING YOUR DONORS AND PLANNING YOUR ENGAGEMENT STRATEGIES
Listen to the recorded call or download the audio and worksheets here: Replay Available Here
4 SIMPLE STEPS TO RAISING ALL THE MONEY YOU NEED WITH SANDY REES
How much money would it take for your nonprofit to provide services to everyone who needs them? How would you make that happen? Let Sandy show you how to implement donor-based fundraising to create the big revenue streams of your dreams. She’ll strip away all the confusion and help you focus on 4 simple things that can bring quick (and big!) results. If you’re passionate about the work your nonprofit does, this session can get you clear, focused, and moving in the right direction.
LISTEN TO 4 SIMPLE STEPS TO RAISING ALL THE MONEY YOU NEED
Listen to the recorded interview or download the audio here: Replay Available Here
ASKING YOUR WAY TO A GIFT WITH KENT STROMAN
Asking Your Way to a Gift will equip you with tools to raise:
- More gifts from
- More donors for
- More dollars
- More comfortably
- And you’ll be able to begin immediately! Kent Stroman, master teacher and author of Asking About Asking, will reveal proven methods to conversationally engage donors in transformational philanthropy. In just 60 minutes he’ll share the top 4 questions you should be asking your prospective donors – and how to frame them in the proper context. In addition, he shares 3 sure fire ways to build more productive relationships with top leaders and influencers.
WATCH OR LISTEN TO ASKING YOUR WAY TO A GIFT
Watch the webinar, download the audio and slides, and download the worksheets here: Replay Available Here
GO FOR NO FOR FUNDRAISING SUCCESS WITH ANDREA WALTZ
The word “NO” has the power to keep many people from reaching their full potential. In fact, for individuals and organizations, it is often this alone that spells the difference between success and failure. But if you go for no, you can actually reach your fundraising goals!
WATCH OR LISTEN TO GO FOR NO FOR FUNDRAISING SUCCESS
Watch the training and download the audio, slides, or "Go For No!" score card here: Replay Available Here
Annual Fund
HOW TO TURN SMALL DONORS INTO MONTHLY DONORS TO GENERATE ONGOING REVENUE FOR YOUR NONPROFIT WITH ERICA WAASDORP
Unlock the power of monthly giving to help "small" donors become significant investors in your cause and a reliable revenue stream for your nonprofit. Erica Waasdorp literally wrote the book on monthly giving, and shows you how in this fundraising training.
WATCH OR LISTEN TO HOW TO TURN SMALL DONORS INTO MONTHLY DONORS TO GENERATE ONGOING REVENUE FOR YOUR NONPROFIT
See what you'll learn, watch the webinar, or download the audio and slides here: How to Turn Small Donors into Monthly Donors to Generate Ongoing Revenue for your Nonprofit with Erica Waasdorp
RAISING MORE MONEY FROM YOUR LOCAL BUSINESS COMMUNITY WITH LINDA LYSAKOWSKI
Does your nonprofit need help raising money through corporate philanthropy? Based on research for a new book, this session discusses the challenges facing corporations today and how nonprofits can develop win-win situations to encourage corporate philanthropy. We discuss how to approach corporate leaders, how to motivate them to become involved in your organization, and how to develop a corporate appeal.
WATCH OR LISTEN TO RAISING MORE MONEY FROM YOUR LOCAL BUSINESS COMMUNITY
Learn more about the training, watch the recording, or download the audio and slides at: Raising More Money from Your Local Business Community with Linda Lysakowski
THE NEGLECTED MIDDLE CHILD -- THE KEY TO INSPIRING & ENGAGING YOUR MID-LEVEL DONORS WITH MAEVE STRATHY
Sure, we often talk about "mid-level donors," but do we ever change our programs to respond to them? Or, like many a middle child, are we simply taking them for granted? Maeve Strathy challenges our assumptions and shows us how to keep and grow this important donor group!
WATCH OR LISTEN TO THE NEGLECTED MIDDLE CHILD -- THE KEY TO INSPIRING & ENGAGING YOUR MID-LEVEL DONORS
Learn more about the training, watch the recording, or download the audio and slides at: The Neglected Middle Child -- The Key to Inspiring & Engaging Your Mid-Level Donors with Maeve Strathy
RAPID GROWTH FUNDRAISING WITH JOE GARECHT
This Rapid Growth Fundraising system is the exact system Fundraising Authority founder Joe Garecht has used to help nonprofits around the world raise more money. He shows you the step-by-step plans in this training!
WATCH OR LISTEN TO RAPID GROWTH FUNDRAISING
Learn more about the webinar or watch the whole recording and download the audio and slides here: Rapid Growth Fundraising with Joe Garecht
TURNING YOUR ANNUAL APPEAL INTO AN ANNUAL CAMPAIGN WITH BETH BRODVOSKY
The annual fund is named for money to be used during the year, not because it is a single year-end giving program. The tax write-off and the generous feelings surrounding the winter holidays make the end of the year a great time to ask, but there is no reason that should be the only time. Fundraising, even asking for annual gifts, should take place throughout the year.
This program will help you re-imagine your annual giving program as a year-round conversation with your donors. Expanding communications to include ongoing stewardship in a variety of media creates space for multiple asks to be well received. We’ll explore how to create a theme to share your story throughout the year with current and prospective donors.
You'll learn about:
- Creating a donor-centric message
- Planning a schedule of integrated communications
- Strategies for managing the extra work
WATCH OR LISTEN TO TURNING YOUR ANNUAL APPEAL INTO AN ANNUAL CAMPAIGN
Watch the recorded webinar or download the audio and slides here: Replay Available Here
GROWING YOUR DONOR LIST WEBINAR WITH KIRSTEN BULLOCK, CFRE, MBA
WATCH OR LISTEN TO GROWING YOUR DONOR LIST
You can learn more about this training or watch the webinar and download the mp3 & slides here: Growing Your Donor List Webinar with Kirsten Bullock
ANNUAL FUND TOOLS AND TEMPLATES
Click here for a growing list of templates and resources to help your annual fund.
Fundraising Letters
June 12, 2018 How To Create A Fundraising “Offer” – Your Hidden Secret Weapon with Steven Screen
Having a good offer is one of the secret keys to growing your fundraising. A strong offer is the tested, proven way to get your current donors (and your not-yet-donors!) to give. Fundraising expert Steven Screen shows you how in this training!
WATCH OR LISTEN TO How To Create A Fundraising “Offer”
Watch the training or download the audio and slides at: How To Create A Fundraising “Offer” with Steven Screen
HOW TO RAISE MONEY AND RETAIN YOUR DONORS WITH YOUR NONPROFIT'S NEWSLETTER WITH STEVEN SCREEN
Nonprofit newsletters seem to be a constant topic of conversation. Do we keep them? Should we cut them? Does anyone really care about them? In this session, Steven Screen shows exactly how to craft your newsletters so that donors love them and give more! You'll never wonder if they're worth it again.
WATCH OR LISTEN TO HOW TO RAISE MONEY AND RETAIN YOUR DONORS WITH YOUR NONPROFIT'S NEWSLETTER
Watch the training or download the audio and slides at: How to Raise Money and Retain Your Donors with Your Nonprofit's Newsletter with Steven Screen
IMPROVING YOUR DIRECT MAIL FUNDRAISING RESULTS WITH ROB KOENIG
Is your direct mail program growing in donors and revenue? Are budget cuts impacting growth? This webinar with Rob Koenig of LTV Strategies, will give you the tools you need to grow your program, gain the backing of key people, and defend the investment in the program.
WATCH OR LISTEN TO IMPROVING YOUR DIRECT MAIL FUNDRDAISING RESULTS
Learn more about the session, watch the replay, or download the materials here: Improving Your Direct Mail Fundraising Results
PLANNING A SUCCESSFUL APPEAL WITH SANDY REES
It’s Fundraising Season! From October through December, most nonprofits raise the bulk of their money. But do you have a strategy for who to ask and when? Having a plan and being proactive will dramatically increase your chances for raising big money. On this informative webinar with Sandy Rees you’ll learn how to put a year-end fundraising plan together.
WATCH OR LISTEN TO PLANNING A SUCCESSFUL APPEAL
Watch the webinar, or download the audio, slides, and a special year-end fundraising checklist here: Planning a Successful Appeal with Sandy Rees
MAKE YOUR NEWSLETTER BETTER IN 25 MINUTES WITH KIRSTEN BULLOCK, CFRE, MBA
In this Hot Topic call, Kirsten summarizes an article about ways to make your newsletter better. 25 minutes, audio only.
LISTEN TO MAKE YOUR NEWSLETTER BETTER
You can listen to the 25-minute call, download the audio, and get the link for the 10-point newsletter check list here: Replay Available Here.
GRANTS
The Needs Assessment: Connecting your Data and Nonprofit Story with Kristal Johnson
Demonstrating a need is an essential part of creating a strong grant proposal. Typically, great care and attention are taken to develop proposal components such as the proposed activities, budget, and timeline. However, one of the grant professional’s most important responsibilities is to present a solid case for funding and to make a strong connection between available data and a nonprofit’s “story.”
WATCH OR LISTEN TO The Needs Assessment: Connecting your Data and Nonprofit Story
Watch the recorded webinar or download the audio and slides here: The Needs Assessment: Connecting your Data and Nonprofit Story
TIPS & TRICKS FROM THE FOUNDATION SIDE OF GRANT SEEKING WITH DIANE H. LEONARD, GPC
Sometimes, the best way to learn about a process is to get a "behind-the-scenes" look. That's exactly what Diane H. Leonard gives in this training. Learn tips and tricks on grant funding from an expert with experience in all three sections of the process: grant seeker, grant funder, and grant consultant!
WATCH OR LISTEN TO TIPS & TRICKS FROM THE FOUNDATION SIDE OF GRANT SEEKING
Watch the recorded webinar or download the audio and slides here: Tips & Tricks from the Foundation Side of Grant Seeking
HOW TO MAKE YOUR GRANT PROPOSAL STAND OUT FROM THE PACK WITH BETSY BAKER
How do you make your grant proposal stand out in a grant funder’s eyes? That’s exactly what you’ll learn in this webinar – how to get the edge over other grant proposals. As you know, grants come from a limited pot of money so you have to prepare yours to be exceptional. In this webinar grant writing expert Betsy Baker will show you:
- How to make your proposal stand out in 3 critical areas: before you write the grant, while you’re writing your grant and after you’ve written your grant
- Insider tips from grant funders themselves
- The 5 components every grant request must have
- The biggest mistake grant writers make that keep them from getting the money
- How to mobilize your resources to make the best impression
- How to put together a well-written money plan that grant funders will applaud
- Follow-up strategies that make funders want to keep giving you grants
WATCH OR LISTEN TO HOW TO MAKE YOUR GRANT PROPOSAL STAND OUT FROM THE PACK
Watch the recorded webinar or download the audio and slides here: Replay Available Here
TELL YOUR STORY TO GRANT MAKERS WITH BETSY BAKER
Are your grant applications about as exciting to read as War and Peace? This webinar with Betsy Baker will explain how to tell your nonprofit’s story in a much more vivid, memorable and fundable way and not bore your readers to tears. Telling stories is an integral part of our daily lives. And yet telling an agency’s story in a grant proposal can seem downright daunting. Why is this? Because most of our daily storytelling is verbal. Frequently, it’s the act of writing the story down that freezes us. In this webinar, you’ll learn specific techniques that will “unfreeze” you and help you tell your nonprofit’s story in a way that deserves to be heard.
WATCH OR LISTEN TO TELL YOUR STORY TO GRANT MAKERS
Watch the recorded webinar, download the audio and slides, and get Betsy's special Grant Starter ebook here: Replay Available Here
IMPROVING YOUR GRANT RESULTS WITH SHERI CHANEY JONES
In this webinar, Sheri Chaney Jones covers the importance of outcomes evaluation plans for securing grants. That includes the use of logic models, the difference between outputs and outcomes, and how to ensure your grant application stands out from the crowd. This was presented in easy to implement steps for any size organization to help you move towards turning your data into dollars.
WATCH OR LISTEN TO IMPROVING YOUR GRANT RESULTS
Watch the webinar, download the audio, slides, and additional resources here: Replay Available Here
INTERNET & SOCIAL MEDIA
A Deep Dive Into Facebook Insights and Advanced Techniques with Josh Hirsch
Facebook Insights offers a wealth of data for your nonprofit fundraising and communication. And third party apps can help you keep your Facebook communication up to date. Josh Hirsch will show you all about both in this in-depth training!
Watch or listen to A Deep Dive into Facebook Insights:
Watch the training and get the downloads at: A Deep Dive into Facebook Insights
THE TOP SOCIAL MEDIA TIPS, TACTICS, AND APPS WITH JOSH HIRSCH
Want to get a jumpstart on your social media content and strategy for the year? We will discuss latest trends, strategies, and tools to help you best tell your organization’s story. Learn key strategies to integrate, before during, and after your appeals to maximize communication potential and build buzz.
WATCH OR LISTEN TO THE TOP SOCIAL MEDIA TIPS, TACTICS, AND APPS
Watch the training and get the downloads at: The Top Social Media Tips, Tactics, and Apps
WEBSITE OPTIMIZATION FOR NONPROFITS: HOW TO CONVERT MORE PROSPECTS TO DONORS ONLINE WITH HUNTER BOYLE
How do you help make sure people coming to your nonprofit's website become donors? Website optimization expert Hunter Boyle shows you how in this session. Geared for beginners, this will give you the tools to change your site, or the words to use in talking to the people who can!
WATCH OR LISTEN TO WEBSITE OPTIMIZATION FOR NONPROFITS: HOW TO CONVERT MORE PROSPECTS TO DONORS ONLINE
Watch the training and get the downloads at: Website Optimization for Nonprofits: How to Convert More Prospects to Donors Online
FACEBOOK ADVERTISING SECRETS FOR NONPROFITS WITH ANDREA VAHL
Are you confused about Facebook Advertising? It's becoming a must-do in today's pay-to-play Facebook model but where do you start? And how much do you have to spend to be effective? This training shows you exactly how!
WATCH OR LISTEN TO FACEBOOK ADVERTISING SECRETS FOR NONPROFITS
Watch the recorded webinar or download the audio and slides here: Facebook Advertising Secrets for Nonprofits with Andrea Vahl
SUCCESS SECRETS OF FACEBOOK: 12 WAYS TO INCREASE REVENUE, GAIN SUPPORT, AND DEVELOP A LOYAL COMMUNITY! WITH DIANE CUNNINGHAM
- Learn how to use this free tool to connect with your followers and fans while sharing valuable information.
- Find out how to share with groups, host events, and build the buzz
- Discover apps and tools that can help you with images and automation
Learn more about Diane and the National Association of Christian Women Entrepreneurs at www.nacwe.org.
WATCH OR LISTEN TO SUCCESS SECRETS OF FACEBOOK
Watch the recorded webinar or download the audio and slides here: Success Secrets of Facebook: 12 ways to increase revenue, gain support, and develop a loyal community! with Diane Cunningham
GROWING YOUR DONORS BY GROWING YOUR EMAIL LIST WITH ASHLEY HANSEN
Are you saying to yourself: “I have a great website and I’ve optimized my donation page, but no one is donating. How do I get people there?” There are three steps:
- you need to build your email list,
- create an online engagement plan and
- then follow through.
It’s also important to stop along the way and see how your audience is responding to your messages. In this recorded webinar, Ashley Hansen with Care2 (www.care2.com) shares ideas on how to build your email list, what content to include as you engage your online audience, and what metrics to look at to judge your effectiveness.
WATCH OR LISTEN TO GROWING YOUR DONORS BY GROWING YOUR EMAIL LIST
Watch the recorded webinar or download the audio and slides here: Growing Your Donors by Growing Your Email List with Ashley Hansen
FACETWITLINK? TWITTEREDIN? THELINKEDBOOK?: AN INTRODUCTION TO SOCIAL MEDIA FOR FUNDRAISING WITH MARC PITMAN
You're hearing a lot about Facebook, Twitter, and LinkedIn. And your board is telling you people are raising serious money with social media...and wondering why you're not. This session will show you what the social media tools are, where they came from, and how to use them to fund your cause.
LISTEN TO FACETWITLINK? TWITTEREDIN? THELINKEDBOOK?
Learn more about this session, listen to the recorded call or download the audio here: FaceTwitLink? TwitteredIn? TheLinkedBook?
MARKETING COMMUNICATIONS
NEW How to Develop Your Nonprofit's Brand When You Don't Have Any Time with Antionette Kerr
Have you thought of how your nonprofit branding impacts your nonprofit? What your branding (or lack thereof) say about your organization? Author of Modern Media Relations for Nonprofits and news correspondent Antionette Kerr will show you how to develop a bold, broad, and more strategic approach to promoting your brand through media outlets.
WATCH OR LISTEN TO How to Develop Your Nonprofit's Brand When You Don't Have Any Time
Watch the training or download the audio and slides at: Making Your Earned Media Strategy G.R.E.A.T. with Antoinette Kerr
NEW How to Develop Your Nonprofit's Brand When You Don't Have Any Time
Nonprofits don't exist to grab headlines. But media can be huge allies in help you get in front of your donors and prospects. In this session, media expert Antionette Kerr helps you move away from outdated public relations and cookie-cutter press releases. She'll show you how to make your media strategy G.R.E.A.T.!
WATCH OR LISTEN TO MAKING YOUR EARNED MEDIA STRATEGY G.R.E.A.T.
Watch the training or download the audio and slides at: Making Your Earned Media Strategy G.R.E.A.T. with Antoinette Kerr
MEDIA RELATIONS FOR NONPROFITS: NEW APPROACHES FOR THE DIGITAL ERA WITH PETER PANEPENTO
Media relations can seem confusing. It's no longer just about putting out press releases and getting calls from journalists. Peter Panepento is a journalist who helps nonprofits build effective communications and media relations strategies, even if you don't have a big budget.
WATCH OR LISTEN TO MEDIA RELATIONS FOR NONPROFITS: NEW APPROACHES FOR THE DIGITAL ERA
Watch the training or download the audio and slides at: Media Relations for Nonprofits: New Approaches for the Digital Era with Peter Panepento
ADVANCED STORYTELLING: TRANSFORM BORING STORIES INTO BRILLIANT ACTION-CAUSING STORIES WITH LORI L. JACOBWITH
Storytelling is both an art and a science. When well done, sharing a story about your impact can be one of your most powerful communication tools. This session is about how you can transform basic, boring stories into brilliant, action-causing examples of your work. There is a secret weapon to story sharing that will be shared in this Advanced Storytelling session.
WATCH OR LISTEN TO ADVANCED STORYTELLING: TRANSFORM BORING STORIES INTO BRILLIANT ACTION-CAUSING STORIES
Watch the training or download the audio and slides at: Advanced Storytelling: Transform Boring Stories into Brilliant Action-Causing Stories with Lori L. Jacobwith
ANCHORING: MAKING SURE YOUR STORY STICKS WITH DONORS WITH LEAH EUSTACE
Anchoring is a powerful concept that is well established in psychology but only now finding its way into nonprofit marketing and fundraising. In this session, Leah Eustace unpacks what anchoring is, how it works, and how you're not understanding it may already be sabotaging your nonprofit's efforts.
WATCH OR LISTEN TO ANCHORING: MAKING SURE YOUR STORY STICKS WITH DONORS
Watch the training and download the audio and slides at: Anchoring: Making sure your story sticks with donors with Leah Eustace
HOW STORYTELLING WILL HELP YOU BUILD LONG-TERM RELATIONSHIPS WITH YOUR DONORS WITH KEN BURNETT
Stories have the power to transform your organization and develop long-term relationships with your donors. Join Ken Burnett, fundraising pioneer and author of Storytelling Can Change the World, as he shows you how!
WATCH OR LISTEN TO HOW STORYTELLING WILL HELP YOU BUILD LONG-TERM RELATIONSHIPS WITH YOUR DONORS
Watch the training and download the audio and slides at: How Storytelling will help You Build Long-term Relationships with Your Donors with Ken Burnett
THE SOCIAL SCIENCE BEHIND DONOR RECOGNITION
Recognition and brand awareness are important. Everybody knows that. But why are they? Katrina VanHuss explains the social science behind both, and how they can help you a as fundraiser.
WATCH OR LISTEN TO THE SOCIAL SCIENCE BEHIND DONOR RECOGNITION
Learn more about the session, watch the training, and download the audio at: The Social Science Behind Donor Recognition
LET’S GET VISUAL! BASIC GRAPHIC DESIGN PRINCIPLES FOR THE CREATIVELY-IMPAIRED WITH JULIA REICH
Communications today is HIGHLY visual. Even if you don't have graphic design training, Stone Soup Creative's Julia Reich will show you how to be effective!
WATCH OR LISTEN TO LET’S GET VISUAL! BASIC GRAPHIC DESIGN PRINCIPLES FOR THE CREATIVELY-IMPAIRED
Learn more about the session, watch the training, and download the audio at: Let’s Get Visual! Basic Graphic Design Principles for the Creatively-Impaired with Julia Reich
DELIGHT YOUR DONORS WITH BETTER COMMUNICATION (AND SPEND LESS TIME DOING IT) WITH DENNIS FISCHMAN
When donors give to your nonprofit organization, they expect to hear from you. The good news is, there are more ways for you to reach them than ever before! Dennis Fischman helps you use them to delight your doors.
WATCH OR LISTEN TO DELIGHT YOUR DONORS WITH BETTER COMMUNICATION
Learn more about the session, watch the training, and download the audio at: Delight Your Donors with Better Communication (and Spend Less Time Doing It)
USING SOCIAL MEDIA TO ENGAGE WITH YOUR COMMUNITY
LISTEN TO USING SOCIAL MEDIA TO ENGAGE YOUR COMMUNITY
Listen to the "Members-only Hot Topic Call" or download the audio here: Replay Available Here
GREAT FUNDRAISING THROUGH GREAT COMMUNICATIONS WITH KIRSTEN BULLOCK
We’ve heard it before. Fundraising is all about relationships – both with those outside of our organizations and inside our organizations. To be truly great, we need to have truly great communications. Kirsten Bullock explores some ways to overcome this internal struggle and to begin taking the steps to building a strong (and ultra-successful) fundraising team. Covered are four characteristics of Great Fundraising teams, the role of the development office and communication styles.
WATCH OR LISTEN TO GREAT FUNDRAISING THROUGH GREAT COMMUNICATIONS
Watch the recorded webinar, listen to the audio, or download the slides here: Replay Available Here
USING AN EDITORIAL CALENDAR
In this Members-only Monthly Template call, Kirsten Bullock talks about the power of using an editorial calendar to map out your nonprofit communications. She reviews Lightbox Collaboratives Editorial Calendar. It's a great resource to help you plan out your communications calendar.
LISTEN TO USING AN EDITORIAL CALENDAR
Listen to the call or download the audio here: Replay Available Here
STOP BEING THE BEST KEPT SECRET IN TOWN WITH KIRSTEN BULLOCK
Online and in-person strategies for getting the word out, increasing your list size and growing friendships to benefit your cause.
- Are you tired of being the ‘best kept secret’ in town?
- Are you frustrated that people just don’t ‘get it’?
- Do you know that you could have a bigger impact – if only more people were part of your nonprofit’s family?
It is possible to grow a larger – and more engaged – audience to help you advance your cause. Online and social media are increasing our options as we begin to grow our audience. But too often we aren’t sure what to do with people when we get them. Through this training, you’ll learn how to:
- Increase your visibility in the community
- Grow your email list
- Find more volunteers
- Build trust with your followers
- Start raising additional funds
WATCH OR LISTEN TO STOP BEING THE BEST KEPT SECRET IN TOWN
Watch the recorded webinar or download the audio and slides here: Replay Available Here
STORYTELLING: SHARING YOUR MISSION POWERFULLY WITH LORI JACOBWITH
Storytelling is one of the most powerful ways to engage listeners. This session catapults attendees to a new level of fundraising & communication awareness and participation using storytelling as the tool. Participants learn ways to succinctly share their mission by sharing stories of varied length that cut through the clutter of day-to-day communications.
LISTEN TO STORYTELLING: SHARING YOUR MISSION POWERFULLY
Listen to the recorded call or download the audio here: Replay Available Here
CREATING EXCITEMENT THROUGH YOUR CASE STATEMENT WITH KIRSTEN BULLOCK
This webinar, with Kirsten Bullock covers the following key points:
- 1 fundamental mistake people make in communicating their needs
- what motivates people to make a charitable contribution to you (and what doesn’t)
- tips to sharing your story in a way that motivates people to take action
- an 8-step model to building a strong fundraising program
WATCH OR LISTEN TO CREATING EXCITEMENT THROUGH YOUR CASE STATEMENT
Watch the recorded webinar or download the audio and transcript here: Replay Available Here
17 POSSIBLE QUESTIONS FOR A DONOR FOCUS GROUP
While not always the best way to get information, focus groups can be helpful in learning a bit about donor motivation, preferences, and giving priorities. These questions are a sample of the questions that could help you as you craft your discussion guide.
VIEW THE 17 POSSIBLE FOCUS GROUP QUESTIONS
You can view all 17 possible questions, along with the options for the multiple choice questions, here: 17 Possible Questions for a Donor Focus Group
STEWARDSHIP
July 10, 2018 Showing Love: The Mindset for Member Satisfaction with Kenjie Davis
Membership can create a vibrant community in an organization. But how do you grow membership and keep members engaged? Kenjie Davis is the expert on this and shows us how in this training. He will examine some conventional and nonconventional approaches to satisfying members and making them feel loved within your organization.
WATCH OR LISTEN TO Showing Love: The Mindset for Member Satisfaction
To watch or listen to the training, go to: Showing Love: The Mindset for Member Satisfaction with Kenjie Davis
HOW TO AVOID FUNDRAISING'S QUIET KILLER: DONOR ATTRITION WITH JAY WILKINSON
Seven out of ten donors give only once, but this doesn’t have to be your reality. Jay helps us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
WATCH OR LISTEN TO HOW TO AVOID FUNDRAISING'S QUIET KILLER: DONOR ATTRITION
To watch or listen to the training, go to: How to Avoid Fundraising's Quiet Killer: Donor Attrition
THE CALL OF THE STEWARD – GENEROSITY TO YOUR CAUSE - WEBINAR WITH DR. JOHN R. FRANK
This webinar will present how the steward is the key relationship in your development programs. The call of the steward is a philosophy that moves the development efforts from just raising money, to assisting stewards in achieving their giving goals. Connecting stewards to the causes they care about (your cause) is the key for the future of all nonprofits. We must move from getting money from donors, to creating ways for stewards to respond to their call of generosity.
This webinar offers the philosophy behind a stewardship focused development effort, as well as give specific strategies for implementation. The webinar will be helpful to the start up, small nonprofit, as well large nonprofits.
WATCH OR LISTEN TO THE CALL OF THE STEWARD
Watch the recorded webinar or download the audio and slides here: Replay Available Here
MAKING STEWARDSHIP FUN FOR YOU AND YOUR DONOR WITH SHANON DOOLITTLE AND VANESSA CHASE
In this training, the founders of the Stewardship School share detailed tactics on how to surprise and delight your donors. We also discuss how to convince leaders to invest in stewardship and how to do stewardship on a shoe-string.
WATCH OR LISTEN TO MAKING STEWARDSHIP FUN FOR YOU AND YOUR DONOR
Watch the webinar, download the audio and slide, read more of the takeaways, and read the entire transcript:
Making Stewardship Fun for You AND Your Donor.
EASY DONOR RETENTION WINS WITH ROGER CRAVER
Roger Craver wrote the book on donor retention! Called Retention Fundraising, he walks through the reasons for retaining donors, the metrics to measure your success at retaining donors, and the things to do to convince your board, your boss…and yourself to focus on it!
WATCH OR LISTEN TO EASY DONOR RETENTION WINS
Watch the webinar, download the audio or the slides, and get the links to many other tools here: Replay Available Here
SPECIAL EVENTS
The Power of Networking for the Donors You Want with Kishshana Palmer
Most of us know that in order to invite new supporters to our organizations we have to get out and actually talk to people. But what is it about the networking environment that makes even the most outgoing fundraiser nervous? Kishshana Palmer all the in's and out's of networking for any personality.
Watch or Listen to The Power of Networking for Donors
To watch the training or download the audio and slides, got to: The Power of Networking for the Donors You Want
SPECIAL EVENTS 101 WITH A.J. STEINBERG
Special events are a great way for a nonprofit to raise funds and awareness for their cause. Most of these events are produced by a team of dedicated volunteers who have lots of enthusiasm but very little experience in special event production or fundraising. This one hour webinar gives you the basics to help your wonderful event committee get started on the road to success.
WATCH OR LISTON TO SPECIAL EVENTS 101
Watch the webinar, download the audio or the slides at: Special Events 101
CROWDFUNDING 101: HOW TO RUN A SUCCESSFUL CAMPAIGN, FROM PREP THROUGH APPRECIATION! WITH DANA OSTOMEL
You've probably heard the buzz around "crowdfunding." But what is it, and how does it work? Join us to learn how you can incorporate crowdfunding to raise the bar on your fundraising initiatives. Perfect to help you prep for Spring and Fall initiatives, traditional benefits and even #GivingTuesday (it will be here before you know it!).
WATCH OR LISTEN TO CROWDFUNDING 101: HOW TO RUN A SUCCESSFUL CAMPAIGN, FROM PREP THROUGH APPRECIATION!
Watch the webinar, download the audio or the slides, and get the information on a special offer here: Crowdfunding 101: How To Run a Successful Campaign, from Prep Through Appreciation!
THE 5 BIGGEST MISTAKES MADE IN NONPROFIT SILENT AUCTIONS WITH SHERRY TRUHLAR
No wonder silent auctions perform so poorly — misinformation runs rampant. Planners are given little to no training on how to properly run a silent auction. Overwhelmed with the work of it all, they desperately mimic what other silent auctions are doing … but those auction planners weren’t trained either! It’s a case of “the blind leading the blind.” Progress is slow; frustrations run high. Eventually, the auction is cancelled as the effort exceeds the money raised. In this one-hour interview, we’ll cover five practical “how-to” tips to transform your silent auction from poor to powerful.
LISTEN TO THE 5 BIGGEST MISTAKES MADE IN NONPROFIT SILENT AUCTIONS
Listen to the recorded interview or download the audio here: Replay Available Here
HOW AUCTION TECHNOLOGY IS TRANSFORMING NONPROFIT AUCTION EVENTS WITH KATHERINE SHEANE
Our uncertain economic environment means organizations often depend upon the financial success of their annual auction to raise funds for their core programming and operational costs. The pen and paper auction system may have worked in the past but, in this rapidly evolving fundraising landscape, which now includes the heavy use of mobile devices, a move to auction technology ensures future fundraising success. In this training, Katherine will take you through:
- an introduction to auction technology and how it work
- outline the main benefits of using mobile bidding
- highlight first time user success examples
Katherine believes every nonprofit has the potential to raise more money for their important cause and is looking forward to introducing you to a new way to help exceed your fundraising goals.
WATCH OR LISTEN TO HOW AUCTION TECHNOLOGY IS TRANSFORMING NONPROFIT AUCTION EVENTS
Watch the recorded webinar, download the audio and slides, read the entire transcript, or sign up to get the free ebook "Fully Funding Your Ministry" here: Replay Available Here