The Neglected Middle Child - The Key to Inspiring & Engaging Your Mid-Level Donors with Maeve Strathy

We're starting to sound like broken records. We pay lip service to mid-level donors, we know they exist, but we have been virtually ignoring them for 10+ years. The truth is that they are a unique donor pool within our programs, with different needs, different giving behaviour, and they aren't inspired by or engaged in our work. It's time to change that!
CFRE approved for 1.25 credits
Takeaways:

  • Find out the potential of a dedicated mid-level fundraising program
  • Learn the indicators of capacity and engagement-related behaviours that mid-level donors are showing you every day
  • Hear about the hybrid approach you need to implement to maximize revenue growth among mid-level donors
  • Discover 3 organizations exploring mid-level giving and seeing great results
  • Learn 7 actions you can take NOW to start seeing growth in your fundraising program

Additional Materials for The Neglected Middle Child

Download the audio: The Neglected Middle Child - Inspiring & Engaging Mid-Level Donor (MP3)s

Download the slides: The Neglected Middle Child (PDF)